State of the Trailer Industry - Quarter 1 of 2025
In the first quarter of 2025, Statistical Surveys reported a -6.83% year-over-year (YoY) decline in the Trailer Industry, nearly identical to Q1 2024’s -7.26% drop. However, momentum has improved as the year has progressed. By the first half of 2025, the industry recorded only a -3.07% YoY decline, a significant improvement compared to the -8.02% decline seen in the first half of 2024. These results point to early signs of resurgence in the market.
Category Performance – New Trailer Sales
In Line with the Market
- Open: -1.73%
- Enclosed: -0.53%
Underperforming the Market
- Boat: -10.16%
- Livestock: -6.06%
- Horse: -6.19%
Regional Performance: Growth and Decline in New Trailer Sales (First Half 2025)
Although the industry is showing early signs of resurgence at the national level, performance varies widely by market. Some regions are outpacing the average and creating clear growth opportunities, while others continue to lag behind. For dealers, focusing on the dynamics of their specific market and leveraging data-driven insights will be key to positioning for success.
Top Growth Markets for New Trailers
- Midland, TX → +21.20% YoY
- Beaumont-Port Arthur, TX → +18.79% YoY
- Tallahassee, FL→ +14.00% YoY
- Syracuse, NY→ +13.90% YoY
- Greensboro-Winston-Salem-High Point, NC → +13.75% YoY
Declining Markets for New Trailers
- Knoxville, TN → -38.43% YoY
- Baltimore, MD → -21.45% YoY
- Nashville, TN → -19.46% YoY
- Lafayette-New Iberia, LA→ -18.73% YoY
- Las Vegas, NV → -18.53% YoY
Length Group Performance for Trailers (First Half 2025)
The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category over the first quarter of 2025.
Growth in Length Groups
- 0-8 feet: -4.58%
- 9-16 feet: -3.33%
- 17-20 feet: -1.23%
- 21-30 feet: -2.92%
- 31-40 feet: +2.34%
- 41+ feet: -8.96%
Stay Ahead with Data-Driven Insights
Market performance is rarely uniform. Dealers who understand these nuances can make smarter stocking, pricing, and marketing decisions.
For tailored insights into your region or category, contact us at marketing@statisticalsurveys.com
Source: Statistical Surveys Inc. (SSI), U.S. New Trailer Data, January–June 2025
