2023 Trailer Show - Dealership Performance Training Videos

NATDA’s Dealership Performance Training, sponsored by Dura-Haul Trailers took place at the 2023 NATDA Trailer Show in Nashville on Tuesday, August 29th - Wednesday, August 30th.

Select classes were captured for our members, courtesy of our audio-visual sponsor, Blackpurl. Members can now access an exclusive retrospective view of the innovative and exciting industry-related seminars and educational advancements showcased at the 2023 show.

Please enjoy these videos, and be sure to thank our sponsors! 

The Path to Organization
Presented by Sara Hay, BCI.

This eye-opening seminar will upgrade the way you organize your dealership. Featuring Sara Hey from Bob Clements International, The Path to Organization will guide you through several straightforward steps to choose the right priorities in your day and week, based on your goals. Sharing insight gained from coaching hundreds of dealerships and manufacturers, Sara will walk through the most powerful rules for organizing a trailer dealership for sustainable profit -- even in unusual times.

Google and Your Online Reputation: How It Can Make or Break Your Business
Presented by Graham Anderson, Kenect.

The top 3 search results on Google receive 96% of all clicks. Furthermore, 97% of people use Google to find and research businesses. If you want to be successful in 2023 and beyond, you need to have a strategy in place to improve your Google rankings and secure your online reputation. In this presentation, we will provide you with the knowledge to maintain a stellar online reputation and guide you on what to do if you receive a negative review. We will also explain how you can double your Google reviews in just 90 days, which will positively impact your Google rankings. This presentation will cover both basic and in-depth concepts, including how to handle negative reviews, how to acquire more positive reviews on Google, and the significance of online reputation. We will also discuss the impact of reputation on Google rankings and the buying habits of consumers in 2023. 

Digital Marketing Refresh and Strategic Planning
Presented by Kent Lewis, pdxMindShare.

Digital channels have been a core part of trailer dealer marketing for most of the past two decades. Whether you are an experienced digital marketer or new to the discipline, the dynamic nature of online media makes it challenging to stay abreast of the latest technology, tools, and trends. This important digital marketing refresher session is designed to ensure you’re all updated on the latest digital marketing strategies and channels that matter most today. In this session, you’ll learn:  

  • The key foundational elements of the digital marketing disciplines, including website design, search engine optimization, digital advertising, social media, local listings, and online reviews.  

  • Understand how the latest marketing trends and tools factor them into your future marketing efforts.  
  • How to gain clarity and inspiration needed to refresh your dealership digital marketing. 

Marketing on a Shoestring Budget:
How to Build Your Brand Without Breaking the Bank
Presented by Kiefer Likens, The Trailer Parts Outlet.

In this class, you'll learn how to market your trailer manufacturing or dealership company and grow your brand using creative, low-cost strategies that won't drain your budget. Using Media and leveraging social platforms to build a thought leadership presence online, you'll discover actionable tips and tricks that you can implement immediately to drive traffic, leads, and sales for your business.