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For a personalized consultation, contact us our Sales Team.

Who we are...

The North American Trailer Dealers Association (NATDA) is a professional business association that unites U.S. and Canadian markets that serve the light and medium-duty trailer industry. The association has dedicated the past 15+ years to assisting members with marketing strategies, education, publications and trade shows that have been paramount to the industry's growth. At NATDA, your success is our mission!™

ADVERTISE WITH US

The Haul - NATDA Magazine

The Haul, an NATDA Magazine, is published six times per year and each issue is circulated to 5,000+ industry professionals. The magazine features new products and services, sales and marketing ideas, tips for parts and service departments, and breaking, industry-related news.

Jan/Feb 2026

  • Tech, Training and Trailer Tech Expo

Mar/Apr 2026

  • Operations and Profitability

May/June 2026

  • Marketing & Sales

July/August 2026

  • The Latest & Greatest in the Trailer Industry

Sept/Oct 2026

  • NATDA Trailer Show Features

Nov/Dec 2026

  • 2026: A Year in Review

NATDA Digital Media Advertising

Reach a niche audience of nearly 10,000 trailer dealers, manufacturers and suppliers in a variety of digital advertising opportunities. With an average open rate of 21% and click-through rates consistently above 3%, NATDA’s digital media delivers performance metrics well above general B2B marketing benchmarks. 

E-Blasts

  •  $1,750 per email
    • High visibility standalone e-mail sent to niche trailer audience.
    • Four e-blasts available per calendar year

Trailer News Emails | Published 1st and 3rd Thursday of month

  • Leaderboard (728 x 90) | $750
    • Premium top‑of‑email placement 
    • Looks “editorial,” driving higher CTR
    • Includes list of users who clicked (no email addresses)
  • Sponsored Video Feature | $700
    • Examples: “Sponsored Video: New Model Demo” or “Supplier Spotlight Video” 
  • Vendor MFG Q&A / Mini Interview | $750 
    • Editorial‑style sponsored format
    • Example: “3 Questions With…” (MFGs, component makers, tech vendors)
  • Sponsored Product Feature (“New From the Industry”) | $600 
    • A dedicated, structured product block. Sample: A product image |3–4 bullets | CTA button 
  • Mid-Page Banner (600 x 200) | $425
    • Breaks up heavier content blocks
    • Large enough for product visuals + benefit copy
  • Inline Product Strip (600 x 150) | $350
    • Slim, modern, clean | Ideal for highlighting a single product launch 
  • Animated GIF Ad: (max 600 px wide) | $350
    • Very high engagement in B2B newsletters | Sells at a markup due to higher visibility 
  • Sponsored Poll of the Month | $350
    • Sponsor logo next to poll
    • “Poll sponsored by ____” with optional landing‑page link

NATDA Magazine E-News  | Published Quarterly

  • Leaderboard (728 x 90) | $750
    • Premium top‑of‑email placement
    • Looks “editorial,” driving higher CTR
    • Includes list of users who clicked (no email addresses)
  • Mid-Page Banner (600 x 200) | $425
    • Breaks up heavier content blocks
    • Large enough for product visuals + benefit copy
  • Inline Product Strip (600 x 150) | $350
    • Slim, modern, clean | Ideal for highlighting a single product launch 
  • Animated GIF Ad: (max 600 px wide) | $350
    • Very high engagement in B2B newsletters | Sells at a markup due to higher visibility 

Note: Event blackout dates may impact availability. Please e-mail sales@natda.org for more information.

Sponsored Social Across NATDA Social Channels

  • Sponsored Social Posts (2×/month; 14 total per year) | $250/post
I'm Interested in Digital Advertising Magazine Advertising Interest Form


Our community...

10,500+

Industry
Professionals

1,070+

Trailer Parts &
Service Providers

3,950+

Trailer
Dealerships

7.5K

Social
Followers

575+

Trailer & Truck Bed
Manufacturers

Our dealer members...

86%

Have attended
an NATDA
Trailer Show

8.2

Years per 
Membership
Average

86%

Have
Service
Centers

81%

Have
Parts
Counters

32%

Provide
a Trailer
Rental Service

Membership Benefits...

An annual membership gives you access to the largest industry network in North America and the many incredible programs and benefits that support our category, such as:

  • Sponsorship and magazine advertising opportunities keep your brand in front of dealers' eyes
  • An EXHIBITOR Magazine subscription to take your exhibiting to the next level
  • A collaborative approach to marketing with the NATDA team to ensure you're getting  the results you need
  • Robust Health Coverage options and Expanded Wellness Services
  • Discounted freight shipping and OTR options
  • Detailed industry-specific statistical analysis
  • Economical merchant services

NATDA Trailer Show 

The NATDA Trailer Show returns to Nashville, Tennessee.  It is the first industry-specific, business-to-business event that caters to dealers, manufacturers, OEM suppliers and distributors and is closed to the general public. Manufacturers, including companies from utility, vehicle, cargo, concession, heavy-duty, recreational, horse and truck bed markets, dealers, parts & service providers, financial institutions, and insurance companies join at one show with one goal in mind - to strengthen the trailer industry.

The show includes the Innovation Showcase, as well as NATDA's welcome networking event.

Trailer Tech Expo Powered by NATDA

The Trailer Tech Expo Powered by NATDA™ offers an immersive experience in all things trailer innovation and technology. Discover new ways to accelerate dealership performance, get hands-on with technician certification workshops, test breakthrough solutions, meet the experts, and gain access to exclusive networking opportunities with industry leaders who are reshaping the future of trailer sales, service, and technology.

  • Comprehensive Training Programs 
  • Dealer Education Sessions 
  • Innovation-Driven Exhibit Hall – A full day dedicated to testing and experiencing the latest in trailers and innovations, and vendor partnerships.
  • Industry Networking & Recognition – Opportunities to celebrate, recognize and connect with peers during happy hours and NATDA’s second annual Industry Excellence Awards ceremony.

To request our advertising, exhibit and sponsorship kit

Contact Our Sales Team For More Information

Companies #, A-L: Rachel Grundner, Sales Director | (727) 608-1639 | rachel@natda.org
Companies M-Z: Spencer Hamilton, Senior Account Executive | (727) 360-0304 (x109) | spencer@natda.org