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Exhibitor Success & ROI Center

STEP 1. Download FREE Planning, Cost Control & Measurement Tools:

  1. Tradeshow Planning & Management Tool (Excel Spreadsheet)
  2. Exhibit Budgeting & Cost Control Tool (Excel Spreadsheet)
  3. Exhibiting & Financial Performance Metrics (Excel Spreadsheet)

STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:

  1. Define Your Outcomes (16-20 weeks prior)
  2. Manage Your Visitor's Experience (12-16 weeks prior)
  3. Identify & Attract Your Ideal Visitors (8-12 weeks prior)
  4. Manage Your Leads (6-8 weeks prior)
  5. Measure Your Performance, Results & ROI (4-6 weeks prior and update after expo)

STEP 3. Watch, Learn and Succeed with Live/On-Demand Webinars:

LIVE! Exhibiting Best Practices: What Trailer Show Attendees Want, Need and Expect From Your Booth

Originally recorded on June 30, 2026 (2:00pm - 3:00pm Eastern) for 2026 NATDA Trailer Show Exhibitors

The NATDA Trailer Show has over 300 exhibitors. Trailer dealers are time pressured and selective about which booths they visit. If you want your fair share of booth visitors, there are three important things you must do. 1) Present a well-designed booth that grabs attention and quickly answers the key questions in trailer dealer’s minds. 2) Provide an immersive, interactive product/service presentation/demonstration that helps them quickly learn about your solutions and how you can help them improve their operations and profitability. 3) Provide a diverse booth staff who are responsive, engaging, and able to quickly identify and meet their information needs.

Register now for this all-new exhibitor excellence webinar developed and presented by leading tradeshow productivity expert Jefferson Davis of Competitive Edge. In just 60 minutes, this high-content, practical webinar will guide you through how to address these critical success factors before the upcoming Trailer Show. He will share step-by-step instructions along with photographs of exhibits in action to help you create and deliver a more effective exhibit and visitor experience.

WATCH ASK QUESTIONS

The Secret to Winning Before the Doors Open

Originally Recorded on December 4, 2025 (11:30 am - 12:30 pm Eastern) for 2025 Trailer Tech Expo exhibitors.

*** This webinar was originally recorded for 2025 Trailer Tech Expo exhibitors. Although it wasn't designed specifically for the NATDA Trailer Show, Jefferson Davis shares ideas and concepts that apply to any trade show. ***

Want to ensure your company wins at your next trade show? How about walking into the Exhibit Hall knowing you’ve won before the doors even open? Wondering if this is even possible?

Join the NATDA team and Jefferson Davis, America’s leading exhibiting productivity expert, for 60 action packed minutes that will forever change the way you see and execute trades hows. Mr. Davis will pull back the curtains and show you the exact formula he’s used with his clients to generate over $800,000,000 in exhibiting results. This is a can’t miss webinar for all exhibitors regardless of experience who are in it to win it!

WATCH ASK QUESTIONS

Improve Exhibiting Performance, Value & ROI by Applying the Exhibit Marketing Process™

Originally Recorded on April 22, 2025 (2:00 pm - 3:00 pm Eastern) for 2025 NATDA Trailer Show exhibitors.

Exhibiting at a trade show is a significant investment of human and financial capital. And for many companies, too often the cost of exhibiting ends up being more than the tangible and measurable benefits and value they receive. But it does not have to be this way!

The art and science of exhibiting has exploded over the last few decades. However, most exhibit and marketing managers have never been taught a structured process to help them make sure their investment supports their company’s core business objectives and delivers measurable financial value beyond cost. Unfortunately, many end up spending 95% of their pre-show time managing logistics and operations - which only ensures they show up.

NATDA wants to make sure all exhibiting companies are positioned to gain significant value and generate a return on investment. We encourage you to register for our special exhibitor webinar where Jefferson Davis, North America’s leading exhibiting productivity expert, will present the Exhibit Marketing Process™ and walk you through how to use the over $10,000 of complimentary exhibiting productivity resources on the NATDA Exhibitor Success & ROI Center.

Based on over 30 years of exhibiting experience and over $800 million of combined exhibiting results he’s helped his clients generate, this proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make your NATDA events, and for that matter every show you do going forward, more productive and profitable than ever before.

WATCH ASK QUESTIONS

STEP 4. READ & GROW: Topical Articles Provide Additional Insights and Ideas:

Plan for Success & Cost Control
Promote Your Participation
Create an Effective Exhibit
Prepare Your Staff
Manage Your Leads
Measure Your Performance & ROI

STEP 5. ASK Our Team of Tradeshow Experts - Email Q&A

NATDA has made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now! 

ADDITIONAL RESOURCES

EXHIBITOR Media Group

NATDA proudly partners with EXHIBITOR Media Group to provide access to free and discounted education, resources and events for our exhibiting members! EXHIBITOR Media Group is the leading provider in exhibitor education. Learn how to get the most ROI from your exhibiting experience by utilizing its online education or attending one of its live events.

NATDA members get receive a FREE subscription to EXHIBITOR Magazine as well as 10% Off to EXHIBITORLIVE EXHIBITOR Fast Track and EXHIBITOR eTrak! 

SUBSCRIBE TODAY!

Show Out Event Management

Stop worrying about event logistics and focus on making meaningful connections. Let Show Out event Management handle the details to ensure your event runs smoothly and achieves its goals. Whether you're hosting a small team meeting or attending a large-scale trade show, Show Out Event Management delivers personalized, professional, and stress-free event solutions tailored to your company's unique needs, including Booth Layout and Design, Staff Coordination, Facilities Management, Logistics Support, Promotional Materials, and Booth Set Up / Tear Down.

NATDA members receive 5% off all Show Out Event Management Services

DOWNLOAD INFORMATION NOW!