Privacy Policy

Last updated: March 24, 2026

This privacy policy (“Privacy Policy”) sets out how we collect, use, and share personal information (“Personal Data”) as well as analytical data related to the use of cookies and similar technology (“Usage Data”) we obtain through your use of our Websites, applications and online services, as well as information we collect when you interact with us through social media or other websites and online services, attend one of our trade shows, conferences, and other live or virtual events we host or manage, or use any other service, online marketplace, or e-commerce platform provided by us or our affiliates (collectively, the “Services”). The referenced Services include those that are operated by, controlled by or affiliated with North American Trailer Dealers Association (NATDA) and NATDA and Trifecta Collective LLC, its subsidiaries and affiliates (collectively, “NATDA and Trifecta Collective,” “we,” “us,” or “our”).

This Privacy Policy only covers information collected through the Services between you and NATDA and Trifecta Collective and does not cover any information collected at any other website, application or otherwise by us (unless specifically stated), including when you interact with us in any manner other than through the Services.

By using or accessing the Services, you consent to such use of your information including Personal Data and Usage Data and agree to the terms of this Privacy Policy. If you do not agree with this policy, you should not use or access the Services or provide us with personal information. We will only process your Personal Data in accordance with applicable data protection and privacy laws. For the purposes of United Kingdom and European Union data protection legislation, the data controller is NATDA, 2300 Clarendon Blvd., Suite 305, Arlington, VA, 22201.

PRIVACY OVERVIEW

NATDA and Trifecta Collective understand that privacy is important. When we collect your personal information, we strive to inform you of your rights and make it easy for you to exercise them. Where possible, we also let you manage your preferences about how much information you choose to share with us, or our partners.

Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws.

How we collect or obtain information about you

NATDA and Trifecta Collective collects Personal Data that has been provided by you directly through your interactions with us, when you join our email list, become a member, when you register and/or attend our events or conferences (“Events”) or interact with us for any other purpose as well as personal information gathered:

When you visit our Websites
Through your use of our Services
By trusted third parties

Information we collect

We and our third-party service providers (including any third-party content, advertising, and analytics providers) may automatically collect certain information from your device or web browser when you register for an event or interact with the Services to help us understand how our users use the Services. We may also collect this information from third party partners and public sources to the extent permitted by applicable data protection law. We and our third-party service providers may automatically collect and use:

Personal Data

Contact information such as first name, last name, email address and other personal information as provided
Title, company name, company address and phone number
Industry sector details
Educational, nationality and professional information
Demographic information such as gender and birth date
Order and purchase history
Comments, feedback, ratings, posts and other content submitted, including survey information
Interests and communication preferences including marketing permissions where appropriate
Location information, such as provided through a mobile app and Bluetooth beacons
Details specific to your attendance at our events including dietary needs and accommodations

Usage Data

IP address
Website and communication usage information
Information from cookies or other tracking technologies
Information about your computer or device (e.g. device and browser type)
Information about how you use our website (e.g. pages viewed; time you viewed those pages and what you clicked on)
Online source that referred you to our Website
Geographical location which you accessed our website (based on IP address)
Estimated demographics such as age and gender (based on your IP address)
If accessing Services by or through a mobile device, we may collect certain information including but not limited to: mobile device identifier or other unique identifier, IP address, operating system, browser

How we use your information: for administrative and business purposes particularly to contact you, to update you on Events, to process orders you place on our third-party registration software; to improve our business, website, and email marketing; to advertise our Events; to analyze your use of our website and email campaigns; and in connection with our legal rights and obligations.

We and our third-party service providers may use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the Services, to gather demographic information and to target advertising to you on the Services and elsewhere online. The Usage Data we collect is generally non-identifying, but if we specifically identify or associate it with you, we will treat it as Personal Data.

Disclosure of your information to third parties: we share information on U.S. based attendees; to the extent necessary to run our Events; to our service providers; to fulfill the Events purchases that you make with us; and where required by law or to enforce our legal rights. NATDA and Trifecta Collective does not rent or sell your information to third parties.

We may share your personal information with third parties who assist in providing our products and services and administering our business. These include IT and marketing technology host suppliers, web and data hosting providers, mailing houses, ad servers, logistics and general services contractors, debt collection agencies, onsite health and safety partners, event registration partners, sales platform providers, communication tool providers, stand designers/builders/fitters, suppliers of sponsorship/marketing/PR collateral and other event collaboration partners. Personal information will only be shared with third parties if and to the extent it is necessary for them to provide our products and services to you. They are required to comply with appropriate security measures to protect your Personal Data and are bound to compliance through contracts in place that protect the personal information you have shared with us.

Third party links on our websites are subject to separate privacy practices. We are not responsible for the privacy practices of these websites and do not accept any liability in connection with their content. We recommend reviewing the privacy policy of each third- party site linked from this website to determine its use of your personal information.

Disclosure and additional uses of your information

Sharing your information with a prospective or actual purchaser or seller: in the event we go through a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of our assets, including, without limitation, during any due diligence process), your Personal Data will likely be among the assets transferred. By providing your Personal Data, you agree that we may transfer such information in those circumstances without your further consent.

Transmission of information to us, while we take all reasonable steps to ensure that personal information is kept secure from unauthorized access, we cannot guarantee it will be secure during transmission by you. Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk. We are not responsible for any costs, expenses, loss of profits, harm to reputation, damage, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us.

How long we retain your information: for as long as we have a legitimate business need or as needed to provide you with the Services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

How we secure your information: using appropriate technical and organizational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, and only granting access to your information where necessary.

Sensitive personal information: we do not knowingly or intentionally collect sensitive personal data. Sensitive personal data is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation. Please do not submit or disclose sensitive personal information to us.

Where we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

European Privacy Rights

If you are a resident of the EEA, United Kingdom, or Switzerland, the following information applies with respect to our collection, use, and disclosure of your personal data and additional rights you have under applicable law.

Purposes of processing and legal basis for processing

We process personal data for the purposes described above. We process personal data on the following legal bases: (1) with your consent; (2) as necessary to perform our agreement to provide the Services; (3) as necessary for our legitimate interests in providing the Services where those interests do not override your fundamental rights and freedoms related to data privacy; and (4) where we need to comply with a legal or regulatory obligation. To the extent permitted under applicable laws, we will also process, transfer, disclose, and preserve personal data when we have a good faith belief that doing so is necessary.

Transfers of your information outside the European Economic Area

We may transfer or store your personal information outside your jurisdiction, including to countries that are not subject to an adequacy decision by the European Commission or your local legislature or regulator. In certain circumstances we will transfer your information outside the EEA or to an international organization to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.

Your privacy rights and choices

These rights may include, under certain conditions and subject to any exceptions or limitations:

The right to know what personal information is being collected and for what purpose.
The right to know what personal information is being ‘sold’ or ‘shared’, for what purpose and the categories of recipients of your personal information.
The right to opt out of the ‘sale’ or ‘sharing’ of your personal information.
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request deletion of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

The right not to be discriminated against for exercising your rights.

Your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g., the prevention or detection of crime) and our interests (e.g., the maintenance of legal privilege). If you exercise any of these rights, we will check your entitlement and respond in most cases within a month. You can exercise these rights by writing to NATDA, 2300 Clarendon Blvd., Ste. 305, Arlington, VA 22201, or sending a message through our contact form.

We hope to resolve any privacy concerns you may have. If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to any supervisory authority or other public body with responsibility for enforcing privacy laws.

Questions or Complaints

If you are a resident of the EEA, United Kingdom, or Switzerland, and have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation. For the purposes of the UK, the supervisory authority is the Information Commissioner’s Office (ICO), the contact details of which are available here: https://ico.org.uk/global/contact-us/.

Further information on your rights in relation to your personal data as an individual

The above rights are provided in summary form only and certain limitations apply to many of these rights. For further information about your rights in relation to your information, including any limitations which apply, please visit the following pages on the ICO’s website:

You can also find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here: http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf.

Verifying your identity where you request access to your information

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorized access to your information. Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. If it is not possible to identify you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation to be able to verify your identity before we can provide you with access to your information. We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your rights in relation to your information

to access your information and to receive information about its use
to have your information corrected and/or completed
to have your information deleted
to restrict the use of your information
to receive your information in a portable format
to object to the use of your information
to withdraw your consent to the use of your information
to complain to a supervisory authority

Your right to object to the processing of your information for certain purposes

You have the following rights in relation to your information, which you may exercise by writing to NATDA, 2300 Clarendon Blvd., Ste. 305, Arlington, VA 22201, or sending a message through our contact form:

to object to us using or processing your information where we use or process it to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analyzing or predicting your behavior based on your information) based on any of these purposes; and
to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link; or
sending a message through our contact form.

You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using our cookie control tool but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org.

Changes to our Privacy Policy

We may update and amend our Privacy Policy from time to time. When changes to our Privacy Policy are made, we will post a notice on our website and include a new effective date to the Privacy Policy. You are advised to review this privacy policy periodically for any changes.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it. Your continued use of the Services after the effective date of the revised Privacy Policy will constitute your consent to those changes.

Children’s Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations that protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of majority in your jurisdiction, including any information that requires parental notice and consent. The website is not intended for use or to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, we will dispose of that information in accordance with COPPA and other applicable laws and regulations. If you are a parent or guardian and you believe that your child under the age of 13 has provided us with personal information without COPPA-required consent, please notify us by sending a message through our contact email. You may also contact us by postal mail at the following: NATDA, 2300 Clarendon Blvd, Suite 305, Arlington, VA, 22201.

California and Delaware Do Not Track Disclosures

“Do Not Track” is a privacy preference that users can set in their web browsers. When a user turns on a Do Not Track signal in their browser, the browser sends a message to websites requesting that they do not track the user. For information about Do Not Track, please visit www.allaboutdnt.org.

At this time, we do not respond to Do Not Track browser settings or signals. In addition, we use other technology that is standard to the internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to the website. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal. You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using our cookie control tool (click the beige-colored icon in the lower left of the site), doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org.

Contact us

The data collected with respect to our website is administered by NATDA and Trifecta Collective LLC. You can contact the data administrator by writing to NATDA and Trifecta Collective LLC, 2300 Clarendon Blvd., Ste. 305, Arlington, VA 22201, or by sending a message through our contact email.

If you have any questions about this Privacy Policy, please contact the data administrator.