Pre-Show Marketing & Sponsorship Opportunities


Thank you for exhibiting at the 2024 NATDA Trailer Show™!  Our mission is to ensure you have a successful show and we encourage you to take advantage of our pre-show marketing opportunities.  Based on countless surveys and feedback from previous exhibitors and dealers, having a successful show directly correlates to your marketing efforts.  NATDA™ is here to help generate dealer traffic to your booth and has outlined some helpful tips to make the best out of your exhibitor experience this year!  Utilizing these marketing methods increases your chances of seeing more dealers in your booth.  Here are top marketing/advertising opportunities that have proven to be successful!


Stand Out on Our Show App! Complete Your Exhibitor Profile

Put your best foot forward with a complete and compelling profile on our online Floorplan Map and Show App! Include a clear description of what you offer and how your offering helps dealerships. Add photos of your products and link to videos. Introduce dealers to the individuals who will be staffing your booth. Don't forget to include any show specials or incentives! A robust, keyword-optimized exhibitor profile can help you make a dealer's ' "must visit" list!  

All exhibitors have received Map Your Show Exhibitor Dashboard credentials from NATDA.  Questions?  Contact Director of Exhibits, Corey Langley.


Reach Dealers Directly with a Postcard Campaign

To relieve you of the stresses that ensue when undertaking a marketing campaign of your own, NATDA has developed some fantastic marketing opportunities for you to take advantage of leading up to the show. Consider mailing invitations or postcards, inviting current or prospective dealers to your booth, dealer meetings or important events you're hosting. Mailed invitations have proven to increase traffic at your booth. Let NATDA assist you with printing and postage, so that you can focus on everything else! 

Deadline for submission : June 9, 2024.


Advertise with NATDA Magazine

Advertising in the NATDA Magazine continues to be one of the most effective means of communicating with potential customers and alerting dealers of your presence at the 2024 NATDA Trailer Show. Let dealers know who - and what - they can expect to see at this year's show! For advertising rates and questions, please contact:

Companies A-H:  Rachel Grundner 

Companies I-S:  Spencer Hamilton

Companies T-Z:  Pat Brady


Display Our Exhibitor Badge on Your Print Ads or Digital Platforms

2024 Exhibitor Badge

Show dealers that you're participating in the 2024 NATDA Trailer Show by displaying our attractive Exhibitor Badge on your advertisements and digital platforms (website, social channels, etc.).  Don't forget to link to natda.org/trailer-show, our online floorplan, or your exhibitor profile. 

Download Exhibitor Badges, Logos, and Brand Guidelines here.


Create Highly-Visible Awareness through Show Sponsorships

show_sponsorship_exampleSponsorship is a wonderful way of highlighting your company at the 2023 NATDA Trailer Show while demonstrating your support to the dealers, the association, and the trailer industry. NATDA has created unique sponsorship opportunities that will greatly increase the awareness of your brand - from show bag inserts and lanyards to the Dealer Lounge and coffee hours. The possibilities are endless!


Provide Show-Only Specials

Great deals and discounts on your product(s) are a HUGE draw to dealers; the best part is you control the terms and details - from price to freight discounts! 

NATDA will promote attendee-specific specials or raffles at the 2023 NATDA Trailer Show with information provided in our show attendee bag . Please note that while NATDA does promote raffle items and show specials, NATDA cannot participate in the awarding process. Exhibitors are encouraged to purchase lead retrieval to make this process easier but can devise their requirements on their own. Common ways of raffling involve items includes dropping business cards at the booth, posting on social media, ordering, live drawing, etc.

 To inform NATDA of any show specials, Exhibitors are encouraged to fill out the Show Specials and Raffle Application. 


Donate Your Product to the Ultimate Prize Package

ultimate prize package

Gain brand recognition and help raise funds for a charitable cause. The Ultimate Prize Package giveaway helps NATDA incentivize dealers to register for the show and raise funds for NATDA’s selected 2024 charity, The Wounded Warrior Project. Donating companies are recognized on our website, in NATDA magazine, and at the show. To inquire about product donations or sponsorship of gift cards, please contact:

Companies A-H:  Rachel Grundner 

Companies I-S:  Spencer Hamilton

Companies T-Z:  Pat Brady


Submit New Products for the Innovation Showcase

NPD22

The NATDA Trailer Show’s New Product Display and Most Innovative Trailer Awards have been consolidated and rebranded to the NATDA Trailer Show Innovation Showcase. New, expanded entry categories also give even more NATDA Trailer Show exhibitors the opportunity to promote their newest products. 

Entry categories include:

  • The Trailer Innovation Award  - For parts and components used on trailers or truck beds.
  • The Dealership Innovation Award - For programs or services designed for dealership operations.
  • The Manufacturer Innovation Awards - For trailers and truck beds.

In addition to the recognition at the show, all winners (including 2nd and 3rd place) will receive free entry into the Winner’s Row display at the The 2025 Trailer Tech Expo powered by NATDA in Reno, NV from February 25 – 27, 2025. Additionally, all award winners will be recognized in the Nov/Dec issue of NATDA Magazine and at the 2025 NATDA Trailer Tech Expo awards banquet.

Submit your entry by July 14, 2023.


Get Vocal on Social!

Connect with NATDA's social media sites and update your followers on new products; where they can find you at the show and invite them to participate! Be sure to tag NATDA and include the official show hashtag: #TheTrailerShow

Facebook Instagram LinkedIn Twitter YouTube


Submit Educational Content to the NATDA Blog

Have some insights to share? Have a new and different take on a familiar industry challenge? NATDA always welcomes educational content to help our Dealer Members improve their operations. All submissions must meet our Guest Author Guidelines. Send your ideas and content to Marketing Director, Susan Bishop. 

Please note that submission does not necessarily guarantee publication on natda.org. NATDA reserves the right to edit submitted content based on available space, SEO requirements, or to more closely meet NATDA standards.


Share Your News with the Industry

Celebrate your company's accomplishments through NATDA's website and newsletter. Add us to your company's distribution list so we can share your company's product announcements, facility expansions, unique stories, new partnerships, and more! Please email your news to  Marketing Director, Susan Bishop.


Not sure where to start? Schedule some time with your account manager:

Companies A-H:  Rachel Grundner 

Companies I-S:  Spencer Hamilton

Companies T-Z:  Pat Brady