Pre-Show Marketing & Sponsorship Opportunities

Thank you for exhibiting at the 2024 NATDA Trailer Show™! Our mission is to ensure you have a successful show and we encourage you to take advantage of our pre-show marketing opportunities. Based on countless surveys and feedback from previous exhibitors and dealers, having a successful show directly correlates to your marketing efforts. NATDA™ is here to help generate dealer traffic to your booth and has outlined some helpful tips to make the best out of your exhibitor experience this year! Utilizing these marketing methods increases your chances of seeing more dealers in your booth. Here are top marketing/advertising opportunities that have proven to be successful!

Stand Out on Our Show App! Complete Your Exhibitor Profile

Put your best foot forward with a complete and compelling profile on our online Floorplan Map and Show App! Include a clear description of what you offer and how your offering helps dealerships. Add photos of your products and link to videos. Introduce dealers to the individuals who will be staffing your booth. Don't forget to include any show specials or incentives! A robust, keyword-optimized exhibitor profile can help you make a dealer's ' "must visit" list!

All exhibitors have received Map Your Show Exhibitor Dashboard credentials from NATDA. Questions? Contact Director of Exhibits, Corey Langley.

Advertise with NATDA Magazine

Advertising in the NATDA Magazine continues to be one of the most effective means of communicating with potential customers and alerting dealers of your presence at the 2024 NATDA Trailer Show. Let dealers know who - and what - they can expect to see at this year's show! For advertising rates and questions, please contact:

Companies A-H: Rachel Gr undner

Companies I-S: Spencer Hamilton

Companies T-Z: Pat Brady

Display Our Exhibitor Badge on Your Print Ads or Digital Platforms

Show dealers that you're participating in the 2024 NATDA Trailer Show by displaying our attractive Exhibitor Badge on your advertisements and digital platforms (website, social channels, etc.). Don't forget to link to natda.org/trailer-show, our online floorplan, or your exhibitor profile.

Download Exhibitor Badges, Logos, and Brand Guidelines here.

Create Highly-Visible Awareness through Show Sponsorships

show_sponsorship_example Sponsorship is a wonderful way of highlighting your company at the 2023 NATDA Trailer Show while demonstrating your support to the dealers, the association, and the trailer industry. NATDA has created unique sponsorship opportunities that will greatly increase the awareness of your brand - from show bag inserts and lanyards to the Dealer Lounge and coffee hours. The possibilities are endless!

Provide Show-Only Specials

Share great deals and discounts on your product(s) are a HUGE draw to dealers via the shows mobile app; the best part is you control the terms and details - from price to freight discounts! To add a listing, go to your exhibitor dashboard, the click Exhibitor Checklist and select Special Offers. One listing per exhibitor.

. Please note that while NATDA does promote raffle items and show specials, NATDA cannot participate in the awarding process. Exhibitors are encouraged to purchase lead retrieval to make this process easier but can devise their requirements on their own. Common ways of raffling involve items includes dropping business cards at the booth, posting on social media, ordering, live drawing, etc.

Reach Out to Industry Influencers

Three popular industry media personalities/ influencers are coming to Nashville this August. Each specializes in trailer industry related product reviews for consumers/end-users. If you are interested in inquiring about their media rates and packages available, please contact them directly.

Stanley "Dirt Monkey" Genadek

With 900K+ subscribers and 5M+ views on YouTube and an equally impressive following on Instagram, this life-long contractor loves sharing and testing the latest cool tools and equipment. Check out this YouTube channel at www.youtube.com/@Dirtmonkey Stanley can be reached at energy4@mac.com or at 612-369-4698.

Dan Maxey - Tools in Action

Tools in Action is one of the longest running online publications for tools, equipment and gadgets, With an expansive following on YouTube, Instagram, Facebook and more, Dan has collaborated with major brands such as Lowe's, Home Depot, DeWalt, Diamond C Trailers and more. Tools in Action offers al a carte or packaged promotional offerings. To learn more, contact Dan at dan@toolsinaction.com or 224-634-0877.

H. Kent Sundling - Mr. Truck/Mr. Trailer

A staple at the NATDA Trailer Show, Mr. Truck has been providing consumers unbiased Truck, Trailer and Accessory reviews since 1993. Mr. Truck's YouTube channel boasts more than 15M views with videos that review horse trailer and towing accessories and more. , Mr. Truck has worked with several NATDA exhibitors, in previous years, to help to promote their brands. You may contact Kent at 303-883-2300 or kent@mrtruck.com

This listing is for informational purposes only. The media personalities and companies listed above are not official NATDA Trailer Show third-party vendors, nor are they NATDA Benefit Partners or members. As such, the sharing of this information shall not constitute endorsement of or affiliation with these entities

Get Vocal on Social!

Connect with NATDA's social media sites and update your followers on new products; where they can find you at the show and invite them to participate! Be sure to tag NATDA and include the official show hashtag: #TheTrailerShow

Facebook Instagram LinkedIn Twitter YouTube

Submit Educational Content to the NATDA Blog

Have some insights to share? Have a new and different take on a familiar industry challenge? NATDA always welcomes educational content to help our Dealer Members improve their operations. All submissions must meet our Guest Author Guidelines. Send your ideas and content to Marketing Director, Susan Bishop.

Please note that submission does not necessarily guarantee publication on natda.org. NATDA reserves the right to edit submitted content based on available space, SEO requirements, or to more closely meet NATDA standards.

Share Your News with the Industry

Celebrate your company's accomplishments through NATDA's website and newsletter. Add us to your company's distribution list so we can share your company's product announcements, facility expansions, unique stories, new partnerships, and more! Please email your news to Marketing Director, Susan Bishop.

Not sure where to start? Schedule some time with your account manager:

Companies A-H: Rachel Gr undner

Companies I-S: Spencer Hamilton

Companies T-Z: Pat Brady