TrailerTrader Launches Improved Web Platform

Industry News ,


GRAND RAPIDS, Mich. – TrailerTrader, a leading digital marketplace for trailers and equipment, announced a complete overhaul of its website.

“With the relaunch of our popular TrailerTrader platform, we will deliver even greater value to our customers and further advance our position as the leading marketplace to buy or sell a trailer online,” said Josh Slabaugh, Founder and CEO of TrailerTrader. “We remain committed to providing a best-in-class experience tohelp our partners meet their growth objectives.”

The redesigned TrailerTrader experience is focused on easy navigation, mobile optimization, and powerful lead generation, in addition to industry-leading ROI for trailer dealers. This is just the beginning of a series of innovative new features on TrailerTrader that will be released throughout 2022. TrailerTrader is associated with TrailerCentral, a leading provider of digital marketing and management solutions for trailer dealers.

TrailerTrader continues its embrace of cutting edge technology, adding to its mobile-first design with a streamlined user interface that matches buyers to trusted dealers with just a few taps. The TrailerTrader experience offers buyers the ability to quickly and easily select the equipment they need out of more than 150,000 trailers from today’s leading brands. Buyers can then instantly connect with dealers near them, and, with TrailerCentral’s integrated technology, can even begin their purchase process from the convenience of their mobile device.

As buying habits have shifted, TrailerTrader has seen significant growth in traffic and engagement. Working as the industry leader in digital marketing for trailers, the classified site has created targeted techniques that guide today’s buyers to the products they need with maximum efficiency. Top dealers throughout North America trust TrailerTrader as a key component of their lead generation strategy. As Matt Jones from Steer In Trailer Sales says, “TrailerTrader has been a simple and efficient way for me to increase my lead generation with a single click. The TrailerCentral team is always available to answer my questions and give me valuable feedback.”

The last year has seen trailer dealers face unprecedented inventory challenges, and a shift in focus to quality lead generation will be essential in optimizing future performance and ROI. With a team of trailer industry experts as well as its revolutionary data and analytics, TrailerTrader continues to build on its best-in-class experience to provide not only more leads, but more high-quality leads, in a challenging market.

For more information, please visit TrailerTrader.com.

About TrailerTraderTrailer

Trader is the classified network from TrailerCentral - the leader in digital marketing platforms focused on the needs of trailer dealers. With a complete ecosystem including inventory management, CRM, classifieds and websites, TrailerCentral helps dealers maximize their sales and marketing potential.