NATDA and Truist Bank Announce New Merchant Service Resources for NATDA Members

Posted By: Susan Bishop Community, Industry News,

St. Petersburg, Fla. – The North American Trailer Dealers Association (NATDA) has partnered with Truist Bank (NYSE: TFC) – a leader in Merchant Services – to provide NATDA members with options to improve their cash flow with the latest payment technology solutions.

“We are pleased to be able to offer our members access to Truist Merchant Services,” says NATDA Executive Director, Andria Gibbon. “As business owners, our members need secure payment processing solutions that allow them greater flexibility to accept payments – including traditional terminals, mobile devices, and contactless methods. Truist Merchant Services offers a wide range of options and additional benefits that will provide NATDA member dealerships solutions to meet their needs.”

Through Truist Merchant Services, NATDA members will have access to a team of experts who can create a customized, affordable payment-processing solution for their businesses. NATDA members will benefit from competitive pricing, 24/7 support, extensive fraud monitoring, online merchant statements and reporting, and additional expanded benefits.

“This partnership will provide new opportunities for Truist to deliver customized payment-processing options and solutions to help small to large businesses manage their cash flow,” said Chris Ward, head of Wholesale Payments at Truist. “We look forward to sharing our payments expertise with NATDA members and making the merchant experience as simple as possible for their businesses.”

Truist Merchant Services solutions integrate with hundreds of hardware and software providers and allow for mobile, tablet, desktop, Bluetooth®, and wireless device options, as well as secure online processing.
NATDA members who open a new Truist Merchant Services account will receive a $100 statement credit1 as a sign on bonus.

NATDA members with a Truist business checking account2 will receive additional expanded benefits and may qualify for next business day funding3.

Dealerships who are interested in learning more about NATDA’s partnership with Truist Merchant Services can contact NATDA Membership Manager, LeAnna Koerner at Existing NATDA members can also explore information online at NATDA members can also contact a dedicated Truist Merchant Services sales representative at and learn more by visiting


NATDA (North American Trailer Dealers Association) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through various beneficial and educational platforms. From printed publications like its bi-monthly magazine to the annual NATDA Trailer Show, NATDA's promotional outlets result in abundant networking opportunities with high-quality, industry-specific contacts. Learn more at


Truist has been processing payments since the inception of the card networks. We are one of the largest bank-owned merchant services providers in the country and we rank among the top 15 merchant acquirers in terms of volume.

We provide services for retail, restaurant, ecommerce, trailer dealers, auto and ATV dealers, healthcare, government, and more. Our payment processing solutions are tailored to fit specific needs for all industries and business sizes.

Our overall company focus is to inspire and build better lives and communities. We do this by being Trustworthy and Caring. By working as One Team, we help build success for our clients while bringing positive energy to our clients and teammates. When we do this, our clients win.

1 This offer is available to new Truist Merchant Services clients only. Offer is limited to one incentive per business and its related entities and does not apply tosecond or multiple business relationships. Mobile merchants are excluded from this offer. Standard 3-year contract term required. Clients who have a current Merchant Services Agreement, with SunTrust Merchant Services now Truist Merchant Services or with SunTrust Merchant Services now Fiserv Merchant Services, are not eligible to participate with a new Truist Merchant Services Agreement. The Merchant will qualify to receive a $100 statement credit within 60 days of merchant account opening. Statement credit will appear as “NATDA Credit” on the merchant statement within 3 months of opening account. Truist may report the value of any reward received through any offer to the Internal Revenue Service, as required by law. Any applicable taxes are the responsibility of the recipient. Offer cannot be combined with any other merchant offer. Merchant Services are subject to business type and credit approval.

2Truist checking account benefits are based on checking product type. See Business Deposit Accounts Fee Schedule 145_C_Bus Dep Accts Fee Sched_IHA 2-22-22 ( for eligible benefits.

3 Not all merchant solutions are eligible for next business day funding. Any merchant requesting next business day funding will be evaluated to determine eligibility.

Truist Merchant Services is subject to business type and credit approval.

Truist Bank, Member FDIC. © 2023 Truist Financial Corporation. Truist, Truist Purple, and the Truist logo are service marks of Truist Financial Corporation.