UFP Factory Built Launches BRAWN™ TALK, an Industry Education Platform Focused on Structural Perform

FP Factory Built, a division of UFP Industries, has announced the launch of BRAWN TALK, a new industry education platform designed to advance understanding of structural and core components across a wide range of applications.

BRAWN TALK delivers expert-led articles and videos that explore the decisions directly impacting structural performance, durability, and long-term customer experience. The platform focuses on practical, real-world topics, breaking down commonly debated materials, finishes, maintenance tips, and approaches to clarify how different choices perform in actual use.

Initial content on BRAWN TALK includes topics such as:

• Plywood vs. OSB vs. Engineered Structural Panels (ESP)
• Paint vs. stain considerations for structural panels
• Translucent vs. traditional roofing systems

“From past experience, I’ve seen that when education is rooted in real-world application, it helps elevate understanding across the entire industry,” said MC Chandrani, Brand Director at UFP Factory Built and BRAWN. “By focusing on education and real-world application, we aim to make complex structural decisions easier to understand for manufacturers, channel partners, and end users alike.”

BRAWN TALK content is available for reference, reproduction, and editorial use. We welcome the opportunity to collaborate on features, contributed content, or topic ideas that would be valuable to your audience.

Visit the BRAWN TALK page - BRAWN™ TALK - BRAWN by UFP Factory Built to explore the content. Please email mc.chandrani@ufpi.com with feedback, questions, or interest in covering upcoming topics.

ABOUT BRAWN TALK
From Build to Beyond: Decisions That Matter

BRAWN TALK is UFP Factory Built’s industry education platform focused on unpacking the decisions that directly impact structural performance, durability, and long-term customer experience. Through expert-led articles and videos, the program explores practical, often-debated aspects of materials, finishes, and structural systems, bringing clarity to how different choices affect real-world performance, production efficiency, and end-user value. Each piece moves beyond surface-level preferences to examine trade-offs, application considerations, and build implications. Created for OEMs, dealers, and end-user education, and for media reproduction, BRAWN TALK helps drive more informed decisions and greater confidence in how stronger, better-performing structures and systems are built.