Now is the Perfect Time for a Service and Parts Reboot

Dealer Education,

ST PETERSBURG, Fla. — Ken Barnes of DealerPRO Training discusses why now is the perfect time for a service and parts reboot, touching on pay plans, appointment-setting and more.

With trailer sales booming in most areas, is your service and parts department ready for the increased business? Do you have the right processes in place to satisfy customers and actually make money in service and parts? In this workshop, Ken Barnes will show you:

  • A calculator on how much your technician productivity impacts gross profits with an example
  • How to increase your service appointments and sales
  • Why you need a phone process
  • Impact on customer retention for the sales department based on their service visit
  • Industry opinions on preparing for the future
  • Performance-based pay plans
  • The definition of shop productivity and why technicians are performing below 100% productivity

Watch Now!

For more information or for questions, please contact NATDA at 727-360-0304 or

About Ken Barnes, DealerPRO Training
Born and raised in a small town in Northeast Oklahoma, Ken grew up working on cars. So, it was natural that he would continue his education at nearby Pittsburg State University where he graduated with a Bachelor’s degree in Automotive Technology and a minor in Business Administration.
Prior to DealerPRO Training, Ken spent 25 years in Fixed Operations Departments, working for franchised auto dealers – first as a Technician, then Shop Foreman, and, ultimately, Fixed Operations Director for a large dealer organization overseeing 300 employees, grossing over $900,000 per month in Fixed Ops. Currently, he is the Director of Sales Operations for DealerPRO Training, where he has worked with hundreds of Auto and RV dealerships for the last 14 years. Ken’s vast experience in the US and Canada, helping dealers increase profits in Fixed Operations and improve their overall performance, has brought him to the forefront as being one of the industry’s most knowledgeable guest speakers. He presents workshops at NADA, Performance 20 groups, ATD, NATDA, RVDA, NTP Stag and Hunter Engineering-sponsored workshops amongst others.

About NATDA Dealer Performance Week
Starting on Monday, March 8, 2021, trailer dealership professionals can tune into NATDA’s YouTube channel each day to find new videos from partners within the trailer industry. Each day will cover a new topic starting with Monday’s kickoff event, which will feature a variety of companies discussing the state of the trailer industry after an interesting 2020.