NATDA Announces New Partnership with Allegiance Merchant Services

ST. PETERSBURG, Fla. - NATDA offers a member benefit that helps navigate the changing landscape of payment processing and the high costs associated with credit cards.

As the nation sees records broken daily in the spread of coronavirus, it is more important than ever that businesses keep operating costs low while adapting to changing consumer behaviors.

The partnership with Allegiance Merchant Services will make getting paid easier, reduce costs for greater profitability and increase back office operating efficiencies. Even before the pandemic, credit card fees represented the second-highest operating cost after payroll for many companies.

“Our partnership with NATDA will allow its members to focus on building their businesses and reduce time spent on the burden of collecting and reconciling payments,” said Allegiance president Scott McFarland. “Businesses have to adapt and find ways to cut costs. Allegiance has solutions that reduce friction for NATDA members while significantly reducing fees.”

The Allegiance Program provides:

  • NATDA member discounted rates on payment processing
  • Credit card acceptance at 0% cost with 100% compliance
  • Payments online, through your website or mobile devices
  • Reconciliation of payments to popular accounting software solutions
  • A $50 gift card when your account activates AND on all business that you refer to Allegiance

"For years, dealerships have asked us to help mitigate the effects of merchant processing fees. As our industry continues to climb in its technological capacities, we felt a partnership with Allegiance Merchant Services could not come at a better time," said Jesse Battle, NATDA Executive Director.

The new program is part of the association’s renewed focus in providing impactful benefits, especially after the difficulties many still face because of COVID-19. Those who are interested in a no-obligation review of their payment acceptance pricing and processes should contact Allegiance at 1-800-240-9217 or visit

About Allegiance Merchant Services

Allegiance Merchant Services is an industry-leading merchant services company dedicated to providing customers with the latest technology, timely customer service and a price rate guarantee. Its full-service options include debit and credit card processing, electronic gift card processing, electronic check processing, merchant cash advance programs and e-commerce solutions.