NATDA™ Announces Innovation Showcase Awards Program for the 2024 NATDA™ Trailer Show

Posted By: Michelle Caluag Community,

ST. PETERSBURG, FL - The North American Trailer Dealer Association (NATDA™) announced today a new awards program for the 2024 NATDA™ Trailer Show taking place from August 28th – 29th at Music City Center in Nashville. This newly revamped program will expose NATDA™ Trailer Show attendees to a wide array of innovative offerings while giving more NATDA™ Trailer Show exhibitors the opportunity to promote their newest products and services.

The Innovation Showcase replaces the event’s New Product Display, along with the New Product of the Year and Most Innovative Trailer and Truck Bed awards. The revamp of the former program expands the product categories to be featured, providing attendees a full display of products and solutions to peruse prior to entering the NATDA™ Trailer Show Expo Hall.

“Innovation Showcase will highlight an expanded range of product categories including trailers/truck beds, products, software, and services,” explains Andria Gibbon, CEM, Executive Director of NATDA™. “The new program will provide a comprehensive overview of “what’s next” in the trailer industry and will hopefully inspire attendees to add these exhibitors on their ‘must visit’ list.”

Exhibitors who enter their new products and services into the Innovation Showcase will eligible for one of three award categories, including The Trailer Innovation Award for components, parts and accessories used on a trailer or a truck bed; The Dealership Innovation Award for services, software or programs that enhance dealership sales, marketing, service or operations; and The Manufacturer Innovation Award for the most innovative trailers or truck beds in the following categories: Cargo/Concession Trailer, Heavy-Duty Trailer, Livestock Trailer, Recreational Trailer, Truck Bed or Service Body, Utility Trailer, and Vehicle Trailer.

The Trailer Innovation and Dealership Innovation Awards will be chosen by attendee popular vote and The Manufacturer Innovation Award will be selected by NATDA™’s Dealership Advisory Council.

Those receiving First, Second, and Third Place honors, will be recognized at the NATDA™ Trailer Show, and highlighted in NATDA™ Magazine’s November/December 2024 Issue. Additionally, winning companies will receive free entry into the Winner’s Row display at the 2025 Trailer Tech Expo powered by NATDA™, a new NATDA™ event focusing on innovation and technology in the trailer industry, in Reno, Nevada from February 25th -27th, and winners will be recognized at the Trailer Tech Expo Awards Banquet.

Companies exhibiting at the 2024 NATDA™ Trailer Show may enter one product at no charge (Terms and conditions apply. Additional entries may require a small fee.) Entries must be submitted by June 30, 2024, at


NATDA™ (North American Trailer Dealers Association) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through various beneficial and educational platforms. From printed publications like its bi-monthly magazine and annual buyer's guide to the annual NATDA™ Trailer Show, NATDA™'s promotional outlets result in abundant networking opportunities with high-quality, industry-specific contacts. Learn more at


The NATDA™ Trailer Show is the first and only industry event that caters specifically to dealers and is not open to the public. The show's mission is to unite the light to medium-duty trailer industry under one roof to showcase the best and most innovative ideas, products, and solutions to help dealerships strengthen their performance year after year. The show features manufacturers, dealers, product and service vendors, and financial institutions. The event represents all industry segments, including the cargo, race car, horse, livestock, marine, dump, flatbed, and toy hauler markets. Learn more at


Coming to Reno, Nevada, February 25-27, 2025: Trailer dealers and their staff can immerse themselves in all things Trailer Technology, including cutting-edge workshops, technology displays and networking. The mission of the Trailer Tech Expo powered by NATDA™ is to “Innovate. Haul. Inspire.” Dealers who attend will be able to walk away with the knowledge and experience to take their dealerships to the next level. Learn more at