Blackpurl Partners with Load Trail & Norstar to Launch Trailer Connect Program

Austin, TX – Blackpurl today unveiled its Trailer Connect Program, giving trailer dealers three immediate wins: trailer orders auto-appear and update in Blackpurl 2, make/model/options and dealer-specific pricing stay in sync, and warranty registration can happen inside Blackpurl 2 and sync with the OEM portal—cutting manual entry, errors, and time-to-quote.

Launch partners include Norstar (seller of Norstar Truck Beds and Iron Bull trailers) and Load Trail, with several additional manufacturers queued for onboarding.

“Dealers shouldn’t be retyping data,” said Johnathan Aguero, SVP of Revenue at Blackpurl. “The Trailer Connect Program brings orders, catalog/pricing, and warranty into Blackpurl 2 so teams move faster, sell confidently, and keep customers informed—without the busywork.”

The result? standardizes how OEM product and order data flows into dealerships, so staff spend less time typing and more time selling.

“Dealers want their cloud-based systems to connect,” said Johnathan Aguero, SVP of Revenue at Blackpurl. “The Trailer Connect Program gives them live OEM data where they run their day—inside Blackpurl 2—so inventory, pricing, and warranty stay accurate without the busywork.”

Three big wins for dealers:

• Trailer Orders Auto-Appear in Blackpurl 2

  • When a dealer places an order with a participating manufacturer, the unit is automatically created and kept current in Blackpurl 2 (including status and ETA when provided). No duplicate entry. No chasing details.

• Always-Current Catalog, Options & Pricing
  • Make/model/submodel/category, options, and accurate pricing sync straight into Blackpurl 2, giving teams specs and pricing at the point of quote, deal, and service.
• In-App Warranty Registration
  • Dealers can submit warranty registrations directly from within Blackpurl 2, reducing friction and increasing on-time registrations.

Partner perspectives

“Dealers want speed and accuracy. With the Trailer Connect Program, the information they need is current, consistent, and available in Blackpurl 2—helping close sales faster and support customers better.” — Brandon Jones, Vice President, Load Trail

“Connectivity that removes manual entry is a win for our dealers and their customers. The Trailer Connect Program keeps product data, orders, and warranty aligned where work actually happens—in the dealership software.” — Trent Fendley, Business Development, Norstar (Iron Bull Trailers)

Program availability & OEM inquiries

The Trailer Connect Program is rolling out now with Norstar and Load Trail. Dealers carrying these brands can join the list to easily turn on connectivity through Blackpurl 2 today by reaching out to support@blackpurl.com or calling (833) 382-1008.

OEMs: For enrollment and technical details, contact Johnathan Aguero at (303) 710-9820 or at johnathan.aguero@blackpurl.com.

About Blackpurl

Blackpurl delivers modern, cloud-native dealership software. Its flagship release, Blackpurl 2, is the next-gen dealership management platform designed to drive growth. With role-specific Workspaces, a common-sense user experience, and time-saving integrations, it enables teams to work efficiently and deliver exceptional customer experiences. In contrast with traditional DMS platforms, Blackpurl 2 is flexible, scalable, and accessible on any device—the industry cloud powering dealerships today and into the future.

About Load Trail

Founded in 1996, Load Trail has established itself as a leading manufacturer of high-quality trailers, including dump trailers, utility trailers, and gooseneck trailers. Based in Sumner, Texas, Load Trail is committed to excellence in manufacturing and innovation in the trailer industry, continuously working with its dealership network to improve the customer experience both in-person and online. For the latest news and updates from Load Trail, visit loadtrail.com or follow us on our social media channels @loadtrail.

About Norstar

About Norstar: Norstar, LLC was founded in 2012 and in three short years became one of the major players in the national truck bed market and in late 2015 they began manufacturing Iron Bull Trailers. The whirlwind of growth at Norstar has been very welcome at the Brookston, Texas based company and is attributed to one simple fact: Norstar Truck Beds and Iron Bull Trailers represent an amazing value – a great product at a competitive price – and this message is being received by more and more customers on a daily basis. For further information, please visit www.norstarcompany.com