Air Lift Company Appoints John Aleva as New President and CEO

Lansing, MI- Air Lift Company, a global leader in the Automotive Aftermarket, is pleased to announce the addition of John Aleva as its new President and Chief Executive Officer. This marks a significant milestone for Air Lift by fueling its commitment to product excellence, customer growth, and continued leadership in the aftermarket space. 

John is a respected leader who brings more than two decades of executive leadership and operational expertise to Air Lift. John has a demonstrated track record of accelerating growth through clear strategy, disciplined execution, and high-impact team leadership. He previously served as President Horizon Americas, President and COO at Leer Group, and Board Member and Equity Owner of bROK Products. 

“John’s deep experience in the automotive aftermarket and his strategic mindset are exactly what Air Lift needs as we enter our next phase of growth,” said Jim Parson, Chairman of the Board of Directors. “His leadership style, operational discipline, and passion for excellence align perfectly with our values and mission. We’re confident John will help reinforce Air Lift’s position as an industry leader while unlocking new growth opportunities.” 

As President and CEO, John will be responsible for the entire operations of Air Lift Company. His leadership will be instrumental in guiding Air Lift’s long-term strategic direction while continuing to deliver best-in-class products and service to customers worldwide. 

“I am honored to join Air Lift Company and lead such a respected and innovative organization,” said Aleva. “I am confident that together, we will achieve remarkable milestones and create new opportunities in the industry.” 

About Air Lift Company 

Founded in 1949 and proudly headquartered in Lansing, Michigan, Air Lift Company has been a leader in suspension innovation for over 76 years. Built on a legacy of enhancing safety, comfort, and confidence for drivers everywhere, Air Lift remains dedicated to delivering load support and air suspension solutions that fit, work, and last. 

Air Lift’s portfolio includes two powerful brands: 

• Air Lift — focused on towing and hauling solutions for trucks, SUVs, and vans. 

• Air Lift Performance — the go-to brand for automotive enthusiasts looking to customize their vehicles with show-stopping stance and rock-solid reliability.