Christen Cherry

Christen Cherry is a purpose-driven leader who believes the outdoors builds stronger people, stronger communities, and stronger industries. As Director of Strategic Partnerships at Black Rhino Trailers, she unites brands, dealers, and industry leaders to create meaningful growth rooted in innovation, experience, and shared values.
Passionate about adventure and outdoor lifestyles, Christen is motivated by work that opens access to exploration and empowers others to pursue it. This purpose drives her commitment to partnerships that go beyond transactions—creating lasting impact for customers, communities, and the next generation of outdoor enthusiasts.
Christen proudly serves on the NATDA Women in the Trailer Industry (WITI) Committee, collaborating with leadership to champion opportunity, elevate women’s voices, and strengthen the trailer industry through mentorship and connection.
Her leadership and impact include:
💥 Forged a strategic partnership with MOORE Expo and Scouting America, raising $11,000+ to support youth outdoor education
🏁 Launched the Black Rhino + NASCAR partnership, blending motorsports and outdoor culture through a VIP trackside experience
🏆 Helped secure the NATDA Innovation Award for the Heaviest Duty Trailer in the Industry
📈 Designed and launched a Custom Dealer Portal, built by dealers, for scalable growth and improved partner experience
🚀 Drove 72.6% revenue growth and expanded Black Rhino into five new states
Known for collaborative leadership, authenticity, and strategic execution, Christen aligns vision with action, builds trust, and elevates those around her—embodying the bold, unstoppable spirit of Rhino Nation while advancing a more inclusive, purpose-driven trailer industry.