2018 Dealer Education Schedule
Thursday, September 6, 2018 at 12:00-5:00 PM
Are Your Marketing Dollars Producing Sales?
Sara Hey (VP of Business Development & Speaker) /// Bob Clements International
Are you getting a return on your advertising investment? Or, are you wasting your marketing budget? It is critical to know the actual cost of bringing a new customer into your dealership and how much you must spend to entice existing customers to re-buy. Sara Hey will help determine your customer acquisition costs, customer lifetime values and what a well-rounded marketing budget should look like for your dealership.
The Power of Your Dealership Website
Jake Aschendorf (Vice President of OEM Relations) /// Dealer Spike
Over 80% of consumers do research online before making an in-store purchase. 50% of those consumers are using their mobile device. What type of experience do consumers have when they visit your website on their phone or tablet? Does your site load quickly? Is the content on your site well organized? And can the dealership be contacted in one click? If you want consumers to make the journey from their phones to your dealership, the power lies within your website.
Understanding Your Numbers in Service, Parts & Sales
Bob Clements (President, Author & Keynote Speaker) /// Bob Clements International
To be an effective owner or manager, you must know the numbers, or ‘vital signs’, of your dealership — total labor sales, service recovery rates and parts sales by individual, for example. Whether you are looking for a good refresher or a full overview of what numbers you need to know, this session is for you! Bob Clements will walk you through why it’s important to know your numbers, the key numbers you need to measure to most effectively manage your parts, service and sales departments and how reports can help you manage your dealership and improve the overall effectiveness of your business.
NATDA Dealer Panel Discussion
NATDA
Does your dealership measure up to the best in the country? Want to know what successful dealers are doing to take their businesses to the next level? Join NATDA as it hosts a round-table discussion with some of the industry’s top minds. These professionals will field live dealer questions on experiences and challenges your dealership may be facing. It’s time your dealership blows the doors off its service, parts and sales department.
Marketing to Millennials
Shama Hyder (CEO) /// Zen Media
Companies are fiercely competing for millennial mindshare – and it’s only the beginning. There are eighty million Millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. No generation has been as publicly reviled, praised, misunderstood, and analyzed as the Millennials – with good reason. By 2025, Millennials, also known as Gen Y, will make up the majority of the workforce and our potential customer base. Whether you are managing them, trying to sell to them, or being led by them, chances are good that you may be wondering how this generation really works and how they will impact your current marketing, sales and growth strategy. In this seminar, you will learn the strategies, approach and mindset you need to reach the millennial market.
Effective Leadership = Effective Teamwork
Mark Wagner (CEO) /// AM Services – Next Level Worldwide
Today, companies are spending billions of dollars in recruiting, hiring, training and teaching people to know more, but that doesn’t mean they will do what they are being taught. Is your company hiring leadership or are you creating leadership from within? How do you know if your team is working effectively and how do you identify what works in your organization? In today’s dealership, building an effective team starts with identifying effective leaders and keeping them. Retention of your employees is as critical as the retention of your customers. In this seminar, Mark Wagner will teach you leadership and personality styles that will help you build effective teams, create teamwork and promote leadership!