2016 Dealer Education Schedule

Thursday, September 8, 2016 at 12:30-5:30 PM

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BRING YOUR TRAILER INVENTORY TO LIFE WITH VISUAL STORYTELLING ROOM 101
Anna Hutson, Founder & CEO, Avenue
Visual storytelling is the language that transcends borders. You may think that visual assets are the last thing your dealership needs to worry about however, Anna Hutson is going to show you just how impactful they are. Learn to be a digital marketing mastermind by engaging your customers visually. Build your brand the modern way through animations and social platforms then sit back and watch your business prosper.

TRAILER FINANCING 101 ROOM 103
Jared Zimlin, Business Development Director, Priority One Financial Services, Inc.
Do you know how to get your customers financed quickly? Are you aware of the legal requirements for finance offers? What are the legal requirements and penalties for simply offering finance at my dealership? Learn how to get more loans approved and avoid the roadblocks that will cost your dealership money.

ONLINE MARKETING TOOLS AND STRATEGIES TO DRIVE LOCAL TRAFFIC TO YOUR BUSINESS ROOM 101
Tracy Amato, Director of Marketing, Auction123.com
Even if your customers live right around the corner from your dealership, they will begin their inquiry online. Developing a successful online-marketing strategy is the key to gaining better business. Gain insight on how reviews on Google and Yelp affect your success in local searches and how Google’s updates affect your site ranking. Learn how to increase internet traffic with Tracy Amato’s clever SEO tips and absorb a strategy for maintaining a consistent and effective presence on Craigslist and beyond.

INVENTORY MANAGEMENT: BEST PRACTICES ROOM 103
Marc Hamud, Senior Vice President, Wells Fargo Commercial Distribution Finance
Cash flow management, industry metrics, inventory financing. These are all terms you may have heard of but aren’t sure how to dissect. Marc Hamud of Wells Fargo Commercial Distribution Finance will use his finance expertise to give you the capital management skills you need to better run your business.

SETTING YOUR BUSINESS APART AS A PROFESSIONAL TOWING SYSTEMS PROVIDER ROOM 101
Chris Long, Towing Systems Specialist & Master Technician, Connected Correctly, LLC
Recently, there has been a rise in hitch-related incidents due to the lack of government regulation and trending “do-it-yourself” installations. Chris Long, the go-to installation guru for B&W Trailer Hitches, is going to show you the proper way to sell and install towing equipment that you may not have known. Get tips that will help instill a sense of professionalism in your dealership and watch consumer confidence increase as your dealership becomes not just a place to buy trailers, but a place customer’s can trust with proper selection and installation.

STATE OF THE TRAILER INDUSTRY ROOM 103
Jeff Jones, National Trailer Sales Manager, Statistical Surveys, Inc.
You may know all five segments of the trailer industry, but do you know their most recent set of market statistics? Jeff Jones does and he is prepared to let you in on all the need-to-know. Understanding the latest trends, whether they be national or local, ensures your dealership can stay ahead of the game and moving forward. Learn which trailer types sell, where they sell and for how much by attending this seminar.

HOW NEW OVERTIME RULES WILL IMPACT YOUR DEALERSHIP DAVIDSON BALLROOM
Kathryn Carlson, Vice President, HR Management Products, KPA
Do you have employees that make less than $48K per year? If so, the new U.S. Department of Labor rules are going to affect you. The new overtime exemption rule means that 4.2 million salaried, non-manufacturing workers nationwide will now be entitled to overtime, with a direct cost to employers of almost $1.5 billion. Kathryn Carlson will explain the latest changes while also unfolding the impact it will have on your dealership. Attend this seminar and avoid lawsuits by finding out how to correctly comply with the recent regulation.

DARE TO BE DIFFERENT DAVIDSON BALLROOM
Bob Clements, President, Author & Keynote Speaker, Bob Clements International, Inc.
The key to success is in understanding that it’s your uniqueness, not your commonness, that attracts both great employees and profitable customers. Bob Clements believes he can change your work environment for the better by challenging you to “DARE TO BE DIFFERENT,” thinking outside of the box in order to sell to today’s customers. Dealers are raving about what Bob Clements International has done for them, assuring it’s helped profit margins, finances and given “a better grip on business than ever before.” Let Bob change how you and your employees see your business.