2018 NATDA Trade Show Speakers


Amy Swartz

Partner Enablement Manager /// Google

Amy Swartz is the Lead of Media Sales Enablement for SEM premier partners at Google. She is responsible for the education of Google’s products, sales, and strategy to the North America Premier SMB Partners. Originally from Buffalo, NY has spent the last 18 years in California and now lives in NYC.


Bob Clements

President /// Bob Clements International

Bob grew up on a dairy farm in Northwest Missouri and learned early the value of hard work and the commitment it takes to be a successful small business owner.  He has traveled throughout the country speaking to business owners, managers and sales people, teaching them how to raise their standard of performance, embrace change and increase profitability. His message is simple – anyone can go farther and achieve more if they are open to new ideas and willing to apply proven techniques.

Over the last 25+ years, Bob’s organization has worked with OPE, AG, Power Sports and Trailer dealers and spoken to thousands — giving them the tools they need to move their service and parts departments to the next level of success.

Bob’s speaking and training has brought him national recognition and he is considered one of the top speakers and trainers in the country.  Whether he is keynoting at a major conference, speaking at a national convention, or hosting a podcast, Bob’s speaking style is always personable and engaging. 

As president of Bob Clements International Inc., and Dealer Success Groups ®, Bob and his team specialize in creating high performance dealerships and organizations.


Jake Aschendorf

Vice President of OEM Relations /// Dealer Spike

Jake has worked in the automotive space for the last 23 years both in retail dealerships and at ADP/CDK Global. He started in 1995 at one of the largest family owned automotive dealerships in sales and quickly raised to the management ranks. In the early 2000’s he was instrumental in the creation of the dealership’s 1st website, 3rd party leads and the eCommerce sales process. In 2009 he joined the ADP/CDK Global team, working both on the DMS and Cobalt businesses selling SaaS solutions to auto dealerships. Now with Dealer Spike, Jake is focused on helping dealerships in other verticals get up to speed with the digital marketing world most automotive dealers have been immersed in for years.


Mark Wagner

CEO /// AM Services – Next Level Worldwide

Mark Wagner founded AM Services – Next Level Worldwide to provide business and personal development mentorship, coaching seminars, events consulting and training. The company specializes in helping individuals and companies change their habits and build their “success” image, transforming what they know into what they do to create results through a proven step-by-step process.


Sara Hey

VP of Business Development /// Bob Clements International

Energetic, personable and competitive – these are just a few of the adjectives that describe Sara Hey of Bob Clements International. 

In 2011, Sara joined the BCI team to help build social media and marketing efforts.   Soon after, she began to taking on the management of special events such as GIE +EXPO and the BCI Manager Boot Camp. 

Today, Sara also assists with the daily operations and product development at BCI. Working with companies in the OPE, AG, Power Sports and Trailer industries, she oversees the development of customized training programs for their dealers.  And, in keeping with the mission of BCI, she consistently works to create new training materials and programs that can be delivered to dealers in affordable and accessible ways.

Sara is an engaging and commanding speaker and will share proven ways to help you gain and retain exceptional employees.  She is passionate about helping see small businesses achieve success.

Sara is a graduate of North Park University where she earned a degree in Psychology.  After living in Chicago for several years, she and her husband, Austin, now reside in Liberty, Missouri with their three daughters.  In her spare time, Sara likes to participate in marathons, read and spend time with her family. 


Shama Hyder

CEO /// Zen Media

Shama Hyder is the CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum

As a keynote speaker and CEO, she’s worked with many leading brands, including AT&T, Capital One, Mary Kay, Dippin’ Dots and Chase and has been featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal.


Steve Whittington

Executive Vice President /// Flaman Group of Companies

Steve Whittington is a leader in the mountains and in the business community.  An avid mountaineer he has reached the summit of 49 mountains, including Mount Everest in 2013.  On many of his climbs he has been the expedition leader and/or lead climber.  Steve believes his leadership in the mountains has a direct application to successful leadership in his business life. 

Currently Steve is Executive Vice President for Flaman Group of Companies, an award winning organization.  He is also Managing Director of a boutique digital agency Graphic Intuitions and serves a Director for a meal prep internet startup Mealife.com.  Steve was also an instructor of Project Management at Lethbridge College for seven years.  Steve holds a Bachelor of Commerce Honours degree; he is a Certified Sales Professional (CSP), Project Management Professional (PMP) and Certified Marketing Specialist (CMS).

Steve has served on many non-profits boards; and is currently serving as treasurer of Glenora Child Care Society and on the Marketing Program Advisory Committee for NAIT’s JR Shaw School of Business.

Steve believes because of internet age and information available to customers we are now in the “Age of the Customer”.  As organization leaders we have access to incredible amounts of data about our businesses and our customers.  Organizations need to focus their efforts on becoming truly 100% customer centric in order to survive and thrive in this new age.  They can do that by capturing the right data and applying it efficiently and effectively.