2017 Pre-Show Marketing

Thank you for exhibiting at the 2017 NATDA Trade Show & Convention in Indianapolis, IN!  It is our mission to ensure that you have a successful show and encourage you to take advantage of our pre-show marketing opportunities.  Based on countless surveys and feedback from previous exhibitors and dealers, having a successful show depends simply on your marketing efforts.  NATDA is here to help to ensure that dealers come to your booth and have outlined some helpful tips that will make the best out of your exhibitor experience this year!  By utilizing these marketing methods, you should experience increased traffic at your booth.  Here are top marketing/advertising opportunities that have proven to be successful (we are excited about making the best out of attending the 2017 NATDA Trade Show & Convention).

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Postcard Mailing Program — to relieve you of the stresses that ensue when undertaking a marketing campaign on your own, we have developed some fantastic marketing opportunities for you to take advantage of leading up to the show!  It’s never too late to mail invitations or postcards inviting dealers to your booth, dealer meetings and/or important event(s) you are hosting.  Mail invites have proven to increase traffic at your booth.  NATDA can assist with printing and postage.  
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Advertising in NATDA Magazine — advertising consistently continues to be one of the most effective means of communicating with potential customers and alerts dealers of your presence at the 2017 NATDA Trade Show & Convention.  Get on-board and let dealers know who they can expect to see at the trade show!  For advertising rates and questions, please contact Karen Anderson at karena@natda.org.
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Trade Show & Association Sponsorships — sponsorship is a wonderful way of highlighting your company at the 2017 NATDA Trade Show & Convention, while demonstrating your support to the dealers, industry and NATDA.  NATDA has created unique sponsorship opportunities that will greatly increase awareness of your company.  Make certain to take advantage of these great opportunities that will be sure to attract dealers to your booth.  We have every sponsorship you can think of from show bag inserts, show lanyards, dealer lounge, the possibilities are endless.  
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Show Only Special — great deals and discounts on your product(s) are a huge draw to dealers:
• You decide the terms and details, anything from price to freight discounts **free participation**
• Must be available only to dealers attending the 2017 NATDA Trade Show & Convention
• Participation will be promoted on the Trade Show directory sign and in the NATDA Magazine
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New Product Display — at the 2017 NATDA Trade Show & Convention, attendees will be able to visit the 2017 New Product Display in the high traffic NATDA Lounge to see the newest and hottest products of the trailer industry.
• Only available to exhibiting vendors (all entries must be received by July 15, 2017)
• Product must have been introduced between January 1, 2017 and September 1, 2017
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Social Media — Facebook, Linkedin, Twitter, Instagram, Google+ and YouTube. Connect with NATDA’s social media sites; update followers on new products, where they can find you at the show and invite your dealers to participate!

ALSO, DON’T FORGET to send NATDA your Press Releases to heathers@natda.org!