- UWS, a leading manufacturer and designer of USA-made truck tool boxes and accessories, has launched an all-new website
- UWS is eager for the opportunities that its new scale-able platform will provide for its customers
Eau Claire, WI (September 06, 2018) – UWS, a leading manufacturer and designer of USA-made truck tool boxes and accessories, has launched an all-new website. The website, www.uwsta.com, has been reinvented with a new mobile-responsive platform, simplified navigation and an added vehicle lookup function.
The new website features large, modern lifestyle hero images on an uncluttered homepage. The new layout of the homepage calls out categories in an organized and easy-to-find design. UWS has simplified taxonomy for a truly user-friendly experience. There are also links to other brands within CURT Group, providing easy access to a large profile of products. Further down, you will see the latest product releases and featured company videos. The company also added an extensive lifestyle section, giving visitors a chance to explore products through their own preferred hobbies and interests.
One of the key goals for the new UWS website was to create an SEO-optimized, unified platform that provides a user-friendly and inclusive navigational experience for all CURT Group brands. UWS started by thinking from the user’s perspective, then worked its way backward. This led to the development of a more universally recognized taxonomy. New product categories are more recognizable by everyone, from shop owners and installers to consumers.
Each category page has also been streamlined to be more product-focused, and UWS has added a new product attribute filtering system within each category. This gives users command of the page, allowing them to sort by lid type, profile, finish and more.
The next key area of focus was the vehicle lookup tool. In recent months, CURT Group has been taking great strides toward more comprehensive ACES / PIES data – the vehicle fitment data recognized universally in the automotive industry. This refined data has been implemented within the new site, along with a simplified, but more prominent, lookup menu. It is now easier than ever for visitors to look up their vehicle by year, make and model to quickly find the parts that fit their vehicle.
UWS is eager for the opportunities that its new scale-able platform will provide for its customers. Some of the next steps include a unified shopping cart system, a “My Garage” tool to save and apply parts to multiple vehicles and more advanced digital marketing capabilities.
Check out the new website at www.uwsta.com.
UWS, a CURT Group brand, is a leading manufacturer and designer of USA-made truck tool boxes and accessories. Its products are built to the highest quality standards, offering tough and reliable storage solutions for professional tradesmen and truck enthusiasts alike. It offers a full range of truck tool boxes, transfer tanks, chest boxes, dog boxes and other truck storage solutions.
ABOUT CURT GROUP
CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. Its family of brands includes CURT, ARIES, LUVERNE, RETRAC and UWS.