Team ARIES Storms Moab Yet Again

04/10/2018 12:36pm


  • ARIES attended Easter Jeep Safari in Moab, UT
  • The Easter Jeep Safari is an annual rally of Jeep enthusiasts
  • Team ARIES completed a special Jeep build for the event’s 52nd anniversary

Eau Claire, WI (April 10, 2018) – ARIES, a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories, and Team ARIES Pro Builder Bucks 4×4 embarked on another wild adventure last week at the Easter Jeep Safari in Moab, UT, sponsored by the Red Rock 4-Wheelers Club.

The Easter Jeep Safari (EJS) is an annual rally of Jeep enthusiasts — nay, a pilgrimage to the Mecca of 4wheeling! — coming together to crawl the rocky trails, barren plains and winding canyons of the Moab desert. This year marked the 52nd anniversary of the anticipated event, and for the occasion, a special Jeep build was completed by Team ARIES Pro Builder Bucks 4×4, in association with Rebuilding Generations, a Team ARIES Ambassador.

Rebuilding Generations is dedicated to bridging the generational gap by pairing up older automotive experts with young enthusiasts. The team collaborated to transform a 2018 Jeep Wrangler JK Rubicon into a regular trail monster.

Some of the parts that went into the build included BDS Suspension, a WARN winch, Gear Alloy Wheels, Falken Tires and an Up Down Air System. ARIES’ own contribution to the EJS build included our all-new ActionTrac™ powered running boards, TrailCrusher™ Jeep bumpers for the front and rear, aluminum fender flares and fender liners, LED lights and roof / hood mounting brackets and a heavy-duty spare tire carrier.

The Bucks 4×4 team hit the Fins & Things trail of Moab on March 27th, joining our own crew of representatives from ARIES, as well as a crew from Team ARIES Pro Builder Alpha Jeep. The group also included children from the Rebuilding Generations program, getting to ride some of the trails in the Jeep that they had helped build.

Bucks 4×4 stated, “We love working with the kids and investing in the future of our children. A huge thank you to our techs who donated their time and stayed late every night this week! We also want to thank our sponsors. Without these amazing people we are not able to do what we do with our builds. They really stepped up to help our youth and be a part of this build.”

The 2018 Easter Jeep Safari spanned nine days and over 50 different 4×4 trails. Hundreds of custom Jeep builds and thousands of Jeep enthusiasts from around the country were in attendance. There was also a large vendor expo.

To see a video of Team ARIES at the 2018 Easter Jeep Safari, click here.


About ARIES
ARIES, a CURT Group brand, is a fast-paced marketer and innovator of truck, Jeep, SUV and CUV accessories. ARIES products are made vehicle-specific for a custom fit, and they are available for a wide variety of makes and models sold in North America.

About CURT Group
CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. The CURT Group family of brands includes CURT, ARIES, LUVERNE Truck Equipment, RETRAC and UWS.