RETRAC Logo Undergoes Golden Transformation

08/09/2018 1:22pm


  • RETRAC unveils an all-new logo
  • This modern logo represents winning, quality and stands out in the industry

Eau Claire, WI (August 9, 2018) – RETRAC, a leading manufacturer of OEM and aftermarket mirrors and front-end protection for heavy-duty and medium-duty trucks, is excited to unveil an all-new logo. Coinciding with other significant brand updates, such as website, collateral and display signage, this modern logo will help RETRAC continue its positive momentum as an industry leader.

The fresh, new logo was designed by the in-house creative team at CURT Group. The design team worked together with various departments to ensure the logo represented the brand’s personality. Multiple revisions were created using feedback from Sales, Marketing, Product Development and more before the team landed on the new logo. Beyond changing the shape of the logo, the most significant change is the new gold color. CURT Group decided on gold because it represents winning, quality and stands out in the industry.

The new logo will be seen at upcoming events as well as all other print and digital assets in the next several months.


ABOUT RETRAC

RETRAC, a CURT Group brand, is a leading manufacturer of OEM and aftermarket mirrors and front-end protection for heavy-duty and medium-duty trucks. Since 1958, RETRAC has meant “Best in Sight” to the trucking industry. Starting with the patented retractable design, RETRAC has grown to become an industry leader and recognized name for quality mirrors. For more information, please visit www.retracmirrors.com.

ABOUT CURT GROUP

CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. Its family of brands includes CURT, ARIES, LUVERNE, RETRAC and UWS. For more information, please visit www.curtgroup.com or Booth # 316 at the 2018 NATDA Trade Show.