Many digital marketing tools operate in complementary ways, but arguably no two work better together than Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Made clear by their titles, these two online tools relate to search engine strategy - but more than that, they support and fill in the gaps for each other in key areas. Especially when used together, these two tools help consumers make decisions that directly affect your dealership’s bottom line.
The New Product Display, located in the Dealer Lounge sponsored by TRAIL-A-WAY (developed by Waymire Distribution) and Dexter, is the trade show’s hub for all trailer industry products that released within the past year. At the show, dealers vote on their favorite products, awarding companies the coveted NATDA New Product Awards. Past winners include Link Lock, Eagle Hydraulic, Gen-Y Hitch, The Raynor Company and Ready Jack for Trailers.
As a trailer manufacturer known for quality that is second to none, it was an essential piece to its production process to create and implement a weld quality standard that all Felling products would adhere to. The goal of the weld quality standard was to enhance Felling’s weld quality, weld efficiency and to reflect the American Welding Society D1.1/D1.3.
Keystone Automotive Operations, Inc. welcomes Drake Wheel to its wheel and tire category. Since 1988, Drake Automotive Group (formerly Scott Drake Enterprises) has been a respected name among enthusiasts and industry professionals.
The expansion will be on an existing enclosed trailer manufacturing site in Elkhart, Indiana, with an experienced workforce. The transition work has been completed on converting this facility over to Sure-Trac product specifications and on the validation of quality standards. This nearly seamless transition allows Sure-Trac to hit the ground running with immediate production capacity for enclosed trailers.
The fuel tanks are available for 2017—19 and 2009—14 model years. Each fuel tank is manufactured from 12-gauge ReliaSteel ®, high-yield U.S. aluminized steel, for superior durability and strength, and comes equipped with a highly engineered emission system to reduce the amount of hydrocarbons released into the atmosphere.
Trailer Valet released the new XL-Pro in late 2018 and its customer base has been growing steadily. As an upgrade to the popular XL, the company has been working hard to reach potential customers who would be the best-fit to use this specific product.
Air-tow Trailers’ Rental 14 is a traditional Air-tow flatbed with features designed to benefit the rental industry. Air-tow’s ground-loading technology lowers the deck flat to the ground and stays level throughout the process, making loading and unloading all types of equipment easy and safe. A rubber bumper is fixed to the front rail for added equipment protection.
TrailerTraders.com, the largest online classifieds marketplace for specialty trailer shoppers, has changed its name to TrailerTrader. This change reflects TrailerTrader’s growth and market-leading position with a shorter, more easily recognizable label.
NATDA announces the Dealer Education lineup for the 2019 NATDA Trade Show & Convention being held at the America’s Center in St. Louis, MO on September 5-7, 2019.
“Dealer Education continues to be our main focus each year at our annual trade show,” said Jesse Battle, NATDA Executive Director.