Industry News

SEO & SEM: Join Forces to Dominate

Many digital marketing tools operate in complementary ways, but arguably no two work better together than Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Made clear by their titles, these two online tools relate to search engine strategy - but more than that, they support and fill in the gaps for each other in key areas. Especially when used together, these two tools help consumers make decisions that directly affect your dealership’s bottom line.

NATDA Accepting 2019 New Product Display Entries

The New Product Display, located in the Dealer Lounge sponsored by TRAIL-A-WAY (developed by Waymire Distribution) and Dexter, is the trade show’s hub for all trailer industry products that released within the past year. At the show, dealers vote on their favorite products, awarding companies the coveted NATDA New Product Awards. Past winners include Link Lock, Eagle Hydraulic, Gen-Y Hitch, The Raynor Company and Ready Jack for Trailers.

Felling Trailers, Inc. Implements Weld Standard

As a trailer manufacturer known for quality that is second to none, it was an essential piece to its production process to create and implement a weld quality standard that all Felling products would adhere to. The goal of the weld quality standard was to enhance Felling’s weld quality, weld efficiency and to reflect the American Welding Society D1.1/D1.3.

Sure-Trac by Novae Announces Enclosed Trailer Expansion

The expansion will be on an existing enclosed trailer manufacturing site in Elkhart, Indiana, with an experienced workforce. The transition work has been completed on converting this facility over to Sure-Trac product specifications and on the validation of quality standards. This nearly seamless transition allows Sure-Trac to hit the ground running with immediate production capacity for enclosed trailers.

Air-tow Trailers Reveals Rental 14 Details

Air-tow Trailers’ Rental 14 is a traditional Air-tow flatbed with features designed to benefit the rental industry. Air-tow’s ground-loading technology lowers the deck flat to the ground and stays level throughout the process, making loading and unloading all types of equipment easy and safe. A rubber bumper is fixed to the front rail for added equipment protection.