Industry News

Norstar Reveals New Parts Website for Both Dealers and End-Users

Dealers and end-users alike will be able purchase replacement parts and accessories, as well as official Norstar and Iron Bull branded merchandise. The new site was designed and built in-house and more products are being added constantly. Norstar dealers will be able to log in to get dealer’s pricing and have an option to have their parts shipped with their next load.

BOLT Locks Welcomes New Digital Marketing Coordinator

Prior to joining the BOLT Lock team, Crystal Wiken was the Marketing and Social Media Manager for the Ewald Automotive Group in Delafield, Wisconsin. She brings with her to BOLT such experience and knowledge as reporting, promotional ordering, organizational planning, presentation production, media relations, point-of-purchase advertising, event coordination, vendor relations, digital content coordination and many more skills.

SEO & SEM: Join Forces to Dominate

Many digital marketing tools operate in complementary ways, but arguably no two work better together than Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Made clear by their titles, these two online tools relate to search engine strategy - but more than that, they support and fill in the gaps for each other in key areas. Especially when used together, these two tools help consumers make decisions that directly affect your dealership’s bottom line.

NATDA Accepting 2019 New Product Display Entries

The New Product Display, located in the Dealer Lounge sponsored by TRAIL-A-WAY (developed by Waymire Distribution) and Dexter, is the trade show’s hub for all trailer industry products that released within the past year. At the show, dealers vote on their favorite products, awarding companies the coveted NATDA New Product Awards. Past winners include Link Lock, Eagle Hydraulic, Gen-Y Hitch, The Raynor Company and Ready Jack for Trailers.

Felling Trailers, Inc. Implements Weld Standard

As a trailer manufacturer known for quality that is second to none, it was an essential piece to its production process to create and implement a weld quality standard that all Felling products would adhere to. The goal of the weld quality standard was to enhance Felling’s weld quality, weld efficiency and to reflect the American Welding Society D1.1/D1.3.

Sure-Trac by Novae Announces Enclosed Trailer Expansion

The expansion will be on an existing enclosed trailer manufacturing site in Elkhart, Indiana, with an experienced workforce. The transition work has been completed on converting this facility over to Sure-Trac product specifications and on the validation of quality standards. This nearly seamless transition allows Sure-Trac to hit the ground running with immediate production capacity for enclosed trailers.