LUVERNE Celebrates Historic 55 Years of American Manufacturing

07/17/2018 12:16pm

  • LUVERNE celebrated 55 years of manufacturing

Eau Claire, WI (July 17, 2018) – LUVERNE, an American manufacturer of truck, commercial van and SUV accessories since 1963, proudly celebrated 4th of July with 55 years of American manufacturing.

LUVERNE was founded by Bud Heck, Forest Jennings and “Doc” Martin in Luverne, Minnesota, 20 miles from Sioux Falls, South Dakota. Its first product was a heavy-duty, painted steel bumper designed for pickup trucks in agricultural settings.

In the 1970s, its warehouse footprint and distribution network began to expand to Iowa, Kansas, Nebraska, Wisconsin, Montana and Utah. It also added heavy-duty grille guards and running boards to our product line.

In the 1980s, the company moved to its new manufacturing facility in Brandon, South Dakota: a 206,000-square-foot, eight-acre campus.

In the 1990s, the success of its auto and truck specialty line gained momentum. LURVERNE focused its product development efforts with more attention to style, adding tubular grille guards and nerf bars in 1996 and side entry steps in 1998.

In 2016, LUVERNE joined the Wisconsin-based CURT Group family of brands, expanding its production capabilities and providing the increased advantages of more American-made products.

Today, LUVERNE is nationally known and respected because we continue to uphold the value of American-made. It is always hard at work, looking for more opportunities to grow American manufacturing efforts and ultimately to provide customers with products they can be proud to have on their truck.

CLICK HERE to become a LUVERNE dealer.


LUVERNE, a CURT Group brand, has been manufacturing quality automotive accessories in the United States since 1963.


CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. The CURT Group family of brands includes CURT, ARIES, LUVERNE, RETRAC and UWS.