LUVERNE Announces Unveiling of New Logo

08/01/2018 2:57pm


  • LUVERNE, an American manufacturer of truck, commercial van and SUV accessories since 1963, unveils a new logo

Eau Claire, WI (August 1, 2018) – LUVERNE, an American manufacturer of truck, commercial van and SUV accessories since 1963, is proud to unveil a new logo. The company recently launched a new website and is excited to continue its refresh of the brand with a strong, bold new logo. The modern, new logo features an updated design, representing a commitment to continuous innovation and forward-thinking, while staying true to the values that have made LUVERNE what it is today.

The new logo was designed by the in-house creative team at CURT Group. The team worked together with multiple departments to be sure the logo best represented the brand by considering shape, color and style. Multiple revisions were implemented and feedback was gathered from Sales, Marketing, Product Development and more before the team landed on the finalized design.

The new LUVERNE logo represents a dedication to continually improving customers’ experiences with its brands. Look for the new logo to be featured at SEMA 2018 as well as all other print and digital assets in the next several months.


ABOUT LUVERNE

LUVERNE, a CURT Group brand, has been manufacturing quality automotive accessories in the United States since 1963. For more information, visit www.luvernetruck.com.

ABOUT CURT GROUP

CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks with a family of brands that includes CURT, ARIES, LUVERNE, RETRAC and UWS. For more information, visit www.curtgroup.com or Booth # 316 at the 2018 NATDA Trade Show.