Keystone Automotive Operations, Inc. Welcomes Baja Designs, Inc.

Exeter, PA (March 29, 2019) - Keystone Automotive Operations, Inc. welcomed Baja Designs, a leader in performance lighting solutions, to its lighting category. For over 25 years, Baja Designs has specialized in engineering the highest-performing LED lights on the market. Earning its stripes in off-road motorcycle racing, Baja Designs’ innovative product lineup now extends across a variety of applications, including automotive, UTV/ATV, marine, military, agriculture, and industrial.

A Winning Formula

From the beginning, Baja Designs has been committed to standing at the forefront of lighting technology. The company’s founder and lead engineer, Alan Roach, built upon his experience as a Baja 1000 motorcycle racer to develop the first HID motorcycle race light. The company is proud to say that, as a combination of this knowledge and dedication to rider safety and comfort, Baja Design lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years.

As Baja Designs fine-tuned its HID offerings, branching into truck and buggy racing, it also became a pioneer in LED technology. The company was the first to develop a forward-projecting LED light bar, introducing it in the 2005 Baja 1000. And with no intentions of slowing down, Baja Designs continues to innovate within LEDs, specializing in industry-leading light bars and auxiliary lights. The company remains committed to emerging technology, spearheading the foray into laser lighting with the world’s first laser light bar and farthest-reaching product on the market, the OnX6 Hybrid, and laser auxiliary light, the XL Laser High Speed Spot.

“We call our engineers ‘The Scientists of Lighting’ due to their ability to constantly create new auxiliary and OEM replacement lighting systems as vehicles evolve,” says Baja Designs. “Our race-winning Laser, LED, and HID lights have been adopted by the vehicle racing community and can be found on most Baja 1000 winning vehicles.”

Applied Science, Proven Results

To develop the best optics in the industry, Baja Designs utilizes several proprietary technologies and processes. Among these is the company’s comprehensive definition of targeted lighting zones to determine the design and direction of new optics, eliminating glare in foggy and dusty conditions and providing additional sight while cornering or sliding. Baja Designs is also unique in its use of O-ring seals, rather than silicone, to ensure that users have the opportunity to service their own lights, adding the ability for customization as well. Additionally, this use of O-ring seals makes Baja Design lights completely waterproof and dustproof, as well as fully submersible and washable.

Further enhancing the user experience is the company’s exclusive use of 5000K LEDs to reduce driver fatigue and increase terrain recognition, as well as its adoption of a specially-designed copper management system to safely and more efficiently conduct the thermal output of LED lighting.

Partnering with Keystone Automotive will allow Baja Designs to expand the reach of its revolutionary lighting technologies, accessing new resources, customers and business opportunities through the distributor’s vast network of retail outlets and energetic marketing initiatives.

“We are excited to welcome Baja Designs to the lighting category here at Keystone—it’s a great addition,” says Scott Percival, Category Manager. “Our customers and off-road enthusiasts recognize Baja as a premium lighting manufacturer. It’s impossible to attend industry events like Moab and King of the Hammers and not see their presence,” he adds. “We look forward to working with this great brand and growing together.”


Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it. To learn more, please visit