Armstrong and Rademaker Celebrate a Decade with Priority One

07/20/2018 5:33pm


  • Nicole Armstrong started at Priority One on July 22, 2008
  • Gary Rademaker celebrates his ten-year anniversary on August 4th

St. Petersburg, FL (July 20, 2018)Priority One Financial Services, Inc., the recreational industry’s oldest and largest F&I outsourcing provider, congratulates Nicole Armstrong and Gary Rademaker for ten fantastic years with the company.

Nicole Armstrong, Vice President of Sales and Marketing, started at Priority One on July 22, 2008. She manages a team of ten sales and sales support specialists, heads up the growth of the company’s recreational dealer base, oversees Priority One’s newest division – equipment financing, and has helped launch and manager the Forest River Consumer Credit Card program. Deeply committed to the growth of the industry, Nicole attends and exhibits at industry trade shows and visits dealers nationwide for training sessions, educates them on F&I regulations and lender guidelines, and teaches them how to maximize F&I profits and sales.

Heather Mariscal, president of Priority One, comments, “Nicole began her career at Priority One during a challenging period in our industry. Her sales and management expertise have proven invaluable in developing and improving our offerings over the last ten years. Her impact can be seen throughout all facets of the company.”

Gary Rademaker, Managing Director of Veritas Insurance Group which is Priority One’s in-house insurance agency, celebrates his ten-year anniversary on August 4th. Gary supervises a staff of seven and has been instrumental in the growth of this division, which recently earned recognition as a “Key Agent” with Safeco Insurance Company. Throughout his tenure, Gary has held various executive positions in sales, strategic development, compliance management, and F&I operations.

“Gary has been instrumental in creating and executing the vision of the agency from its inception. He’s assembled a great team, and I am so proud of the service they provide our dealers and their customers,” stated Mariscal.


ABOUT PRIORITY ONE FINANCIAL SERVICES

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com or visit Booth #1080 at the 2018 NATDA Trade Show.