- Avenue ventured out to SEMpdx’s 2018 Engage Conference
- Here are six insights Avenue took away
Saint Petersburg (May 23, 2018) – Back in March, Avenue ventured out to SEMpdx’s 2018 Engage Conference. According to the conference’s website, the 1-day digital marketing conference “provides expert insight into the latest strategies and technological advancements in digital marketing.”
Here are the top six insights Avenue took away from the Portland, Oregon event.
Marketing is quickly changing it’s conversation. We are no longer B2B or B2C, now we are M2C. The conversation is moving from speaking to the consumer, to marketing to the machine!
The more real estate you take up in a search, the more likely that searchers will choose you. Don’t stop with keywords or PPC. Hit every possible option you have: local listings, images optimization, paid per click, featured snippets, chat bots…
In Google Adwords, sitelinks are the king of extensions. 78% conversions come from sitelinks. If you had to pick one extension to totally rock, pick site links. #ppc
Before you freak out about having to make a ton of new content for your social campaigns, take a look at what you already have. Break it into content types, and place it in your conversion funnel. Most companies already have a ton of content they can leverage and use.
The best place to find out what your customers (or customer’s customer’s) are like? Directly to the source. Do interviews. Talk to your target customers. Ask them the questions you want to know. That’s persona building based on real data.
If you are working in a field that limits your ability to do social and digital marketing, don’t be afraid to go old-school and think outside the box. Event sponsorship is a great way to get a buzz going. Start with your audience’s interests and build an event around it. Don’t forget about PR! What kind of press can you get?
Need to step up your dealership’s digital marketing efforts? Not sure where to start? Be sure to check out How to Use Digital Advertising as a Growth Lever for Your Dealership (Thursday, May 24, 2018 / 2:00 PM ET) , a webinar, hosted by Avenue’s Founder and CEO Anna Hutson, that will discuss just that. To register, CLICK HERE.
Have topics you’d like covered in future webinars or articles? Email your ideas to Corey Langley at firstname.lastname@example.org or call 727-360-0304 x103.
Avenue amplifies the impact growth-minded and purpose-driven companies have in the world through results-led digital marketing. Its proprietary suite of marketing products and custom services help brands and businesses of all sizes grow substantially and successfully.