Dealer Performance Week


State of the Trailer Industry: How to Cope with No Inventory in 2021 CLICK HERE TO VIEW

Hosted by NATDA and an Industry Guest Panel

Manufacturers are saying inventory will still be a challenge deep into 2021 (possibly until late Summer). So how do you keep growing in 2021 with continued inventory challenges? In this presentation, NATDA and others will discuss the state of the industry and projections for 2021. What trends are experts seeing in terms of consumer behavior, payments, customer communication and data? And will these trends continue throughout 2021? Will COVID change consumer behavior? AND, what COVID trends are here to stay? What are the great dealers doing to stay profitable and growing? How are they structuring their service departments? What creative things are they doing to grow? Specifically, the presentation will discuss:

A Roadmap to Post-Pandemic Marketing: How to Transition Sales and Marketing Efforts Towards a Digital Future CLICK HERE TO VIEW

Presented by Kent Lewis, Anvil Media *Originally aired during the 2020 NATDA Virtual Trailer Show*

2020 has ushered in a new world, thanks to COVID-19. With consumers locked down in their homes for much of the year, shopping and buying habits have been dramatically (if not permanently) altered. More than ever, consumers are starting (and completing) their buying journey online, which poses challenges for the trailer industry. This session will provide a fundamental overview of digital marketing best practices, including search engine optimization (SEO), paid search and social media advertising and organic social media marketing. Anvil President and Founder, Kent Lewis, returns to NATDA to help attendees through a transformation from analog to digital marketing, including building a meaningful presence on search engines like Google and social media platforms like Facebook, Instagram and YouTube. This session will provide digital marketing industry statistics, best practice strategies and tactics, trends, budgeting and necessary resources you will need to maximize awareness and sales in the New Normal. Turn these uncertain times into certain revenue. 

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. 

How to Maximize Website Traffic (and Revenue) via The Latest SEO Strategies CLICK HERE TO VIEW

Presented by Kent Lewis, Anvil Media

Learn how to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and trailer sales. Google owns 94% of all searches online. The powerhouse can still make or break a brand, even with heated competition from Facebook and Amazon. While search engine optimization (SEO) fundamentals haven’t changed significantly in more than a decade (relevant content, streamlined code and credibility factors), Google has put more emphasis on a few key areas that organizations must understand and embrace to remain relevant. Anvil Media President & Founder, Kent Lewis, will outline the latest SEO best practices, share SEO trends for 2021 and beyond as well as share helpful case studies and resources. Topics covered will include schema markup, voice search, link development and local search strategies. From this presentation, you will be able to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue from Google and other search engines. 

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. 

Building Long-Term Online Success from the Ground Up CLICK HERE TO VIEW

Presented by Hayley Hollen, Dealer Spike

Following the large-scale e-commerce transformation in 2020, trailer dealers are besieged by complex, cutting-edge digital service tools promising significant revenue results. While staying up to date with digital resources is important, dealers first need to focus on building a solid foundation for their online presence.

Dealer Spike presents the top ten most crucial strategies to connect with online shoppers:

(1) Responsive website that reflects the dealership’s character and adapts to all screen types

(2) Industry-inspired design and layout that caters to the dealer’s best interest

(3) Simple, intuitive website navigation to provide a great user experience

(4) Prominent calls to action and optimized lead forms prompting visitors to take the next sales step

(5) DMS integration with the dealer’s website for easy online inventory management

(6) Blog and newsletter to create fresh, valuable content and build a lucrative audience following

(7) Images & Videos of inventory, which are a powerful selling point for online shoppers

(8) Social media to create a simple (and free) connection with potential customers

(9) Search Engine Optimization (SEO) for enhanced online visibility and better user experience

(10) After-sale follow-up process to capitalize on recent purchases and develop customer loyalty

While technology has evolved a lot in the last few months, the foundation of online marketing remains the crux of success. Dealer Spike is here to help trailer dealers build long-term success from the ground up.

Hayley Hollen is the Marketing Programs Manager at Dealer Spike. She has served in the sales and marketing industry for nearly 10 years, working first with dealerships, VIP dealers and Dealer 20 groups and then OEMs and their associations. Currently, she enjoys the privilege of executing marketing strategies for the benefit of the dealership community at large. Her top priority and goals have been to generate leads and increase sales for OEMs and dealerships, grow Dealer Spike’s relationship with our dealer community and streamline efficient marketing programs – all while providing exceptional white glove customer care.

Defy the Odds in Today’s Vulnerable Economy CLICK HERE TO VIEW

Presented by Jack Patterson, Ignited Services, LLC *Originally aired during the 2020 NATDA Virtual Trailer Show*

Are you searching for a way to put the odds in your favor when it comes to increasing sales and service? Video Conquest Marketing is a very unique way to reach the customers that buy trailers, have trailers, and need parts and service. Discover how to reach your targeted audience in your local, regional or national market.

Ignited Services, LLC is a NATDA member that offers a special discount to all NATDA members.

Jack Patterson has 27 years of experience in the retail automotive industry as a Platform Director and General Manager. Patterson is highly proficient in both variable and fixed operations, as well as advertising, marketing, leadership development, dealership operations, process management and personal training. He’s also overseen the overall image and consistency of marketing campaigns with his organization. Patterson has a bachelor’s degree in Business Management from Eastern KY University and is a NADA Academy graduate.

The Keys to DOUBLE Your Google Reviews in 2021 CLICK HERE TO VIEW

Presented by McKay Allen, Kenect

In this discussion with trailer industry experts, McKay will lay out the 3-step process to DOUBLE your Google reviews in 2021. This is no joke. Too few reviews (mixed with some bad reviews) can sink your dealership.

Attend this 30-minute presentation to learn the quick process to double your Google reviews in 2021. It’ll take you building an internal process (McKay will lay out how to do that), but it works!

Specifically, McKay will discuss:

McKay Allen is the VP of Marketing at Kenect. He has spoken on hundreds of webinars attended by thousands of dealerships. Prior to joining Kenect, McKay led marketing teams at two other software companies. Kenect is the text messaging solution for the trailer industry. It allows you to turn your main dealership number into a textable line—so you can send and receive texts from it. Trailer dealers also use Kenect to gather online reviews, collect payments via text, and better communicate with customers and leads. Dealers that use Kenect get more leads, increase their online reviews, sell more units, save time in parts and service, and get paid more quickly.

 

KEYNOTE: More Word Of Mouth Referrals: Developing Lifelong Customers & Raving Fans CLICK HERE TO VIEW

Presented by Matt Ward, Breakthrough Champion

Most businesses want more of those golden nuggets, the word-of-mouth referrals, but they struggle to get them in a systematic way. People can create more business than they can imagine if they had more word-of-mouth referrals. In this session, Matt will provide attendees with a clear understanding that building strong relationships with their clients and contacts can be a powerful marketing tool. Attendees will leave armed with knowledge and clear takeaways they can implement in their businesses immediately, resulting in a closer connection with clients, and contacts. These initiatives will also generate more word-of-mouth referrals.

You will learn the four pillars of Ward’s word-of-mouth strategy:

(1) Over delivery: How to exceed client expectations so they communicate your value to their network

(2) Listening: Find new ways to really hear what customers are saying but more importantly see the things they do to open new opportunities

(3) Surprise: It takes some effort but surprising clients requires understanding the individuals inside the organization and what matters to them.

(4) Non-self-serving acts: Taking the time to do things that don’t always impact revenue or the bottom line. They will pay big dividends in the future.

Learning Objectives:

In 2002, Matt started a digital marketing agency, inConcert Web Solutions, which he sold in May 2018 so that he could focus on helping businesses get more word-of-mouth referrals! His book “MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans”, focuses on building stronger relationships, and how we can use that to connect with others. Matt is a professional member of the National Speakers Association and a former podcast host of the popular small business podcast Square Peg Round Hole! He’s a 40 Under 40 Recipient and Chamber Small Business Owner of the Year!

 

Now is the Perfect Time for a Service and Parts Reboot CLICK HERE TO VIEW

Presented by Ken Barnes, DealerPRO Training *Originally aired during the 2020 NATDA Virtual Trailer Show*

With Trailer sales booming in most areas, is your service and parts department ready for the increased business? Do you have the right processes in place to satisfy customers and actually make money in service and parts? In this workshop, Ken Barnes will show you:

Born and raised in a small town in Northeast Oklahoma, Ken grew up working on cars. So, it was natural that he would continue his education at nearby Pittsburg State University where he graduated with a Bachelor’s degree in Automotive Technology and a minor in Business Administration.
Prior to DealerPRO Training, Ken spent 25 years in Fixed Operations Departments, working for franchised auto dealers – first as a Technician, then Shop Foreman, and, ultimately, Fixed Operations Director for a large dealer organization overseeing 300 employees, grossing over $900,000 per month in Fixed Ops.
Currently, he is the Director of Sales Operations for DealerPRO Training, where he has worked with hundreds of Auto and RV dealerships for the last 14 years. Ken’s vast experience in the US and Canada, helping dealers increase profits in Fixed Operations and improve their overall performance, has brought him to the forefront as being one of the industry’s most knowledgeable guest speakers. He presents workshops at NADA, Performance 20 groups, ATD, NATDA, RVDA, NTP Stag, and Hunter Engineering-sponsored workshops amongst others.

Full Hydraulic Circuits as They Pertain to Utility Trailers CLICK HERE TO VIEW

Presented by Jeff Murphy, Premium Supply

This presentation will discuss the broad topic of hydraulics as it pertains to utility trailers. In it, viewers can expect to cover the entire hydraulic circuit, which is generally looked at from a component perspective versus a whole circuit. The components covered will include the hydraulic circuit, hydraulic hoists and cylinders, hydraulic jacks, tilt decks, batteries, battery maintenance, hydraulic pumps, hydraulic pump maintenance, hydraulic circuit troubleshooting, and winches.

About Jeff Murphy
Premium Supply was founded by Jeff Murphy in 2007. Jeff has been in the trailer and hydraulics industry since 1989. Jeff is passionate about sharing his knowledge of hydraulics with others. Premium Supply is the industry leading distributor specializing in utility trailer hydraulics. In 2008, the company moved to its current location situated on a 5 acre campus in Greenville, TX. Premium Supply operates a Service and Warranty department, manufacturing assemply plant, distribution center, and will be introducing a newly renovated show room in 2021!

 

Does Trailer-Friendly Dealership Software Make a Difference? CLICK HERE TO VIEW

Presented by Johnathan Aguero, Blackpurl

If you want to make life easier, grow your business and give a better customer experience, there are several reasons to consider a trailer-friendly dealership management platform.

In this webinar, Johnathan Aguero will discuss ways you can increase profit and peace of mind by giving your team a business platform specifically designed to organize a trailer operations.

Discussion topics include:

Johnathan Aguero is on a mission to help dealerships organize and streamline their operations. For the past ten years, he has consulted with dealers to improve sales and service department process and efficiency. Today, he specializes in dealership software and its impact on profitability.

You’re the Problem (and the Solution!): Seven Proven Habits to Help you Reclaim your Sanity, your Life and your Dealership CLICK HERE TO VIEW

Presented by Sara Hey, Bob Clements International *Originally aired during the 2020 NATDA Virtual Trailer Show*

Have you ever wondered why some dealers are on a never-ending bumper car ride, where the only thing that was ever produced was minor whiplash, and why others succeed despite it seeming like everything is stacked against them?

During this session, Sara Hey from Bob Clements International, will walk you though what her team spent over a year discovering about the seven habits that set the dealers who are constantly successful apart from those who can never get ahead. She will share stories of dealers who exhibit these characteristics and share how you can reclaim your sanity, your life and your dealership. 

About Sara Hey
Sara has never met a Diet Coke or a stage she didn’t like. Sara’s journey working with dealerships started when she was young by provided child labor packing VHS training tapes for dealers across the country. In college, she studied psychology, which has been a huge benefit working in her family’s business as well as with family owned dealerships over the last 10+ years.  Now, Sara spends her time speaking at conferences around the world and working with both manufacturers and dealers to achieve success.   

Reclaiming your Sanity and your Time CLICK HERE TO VIEW

Presented by Sara Hey, Bob Clements International *Originally aired during the 2020 NATDA Virtual Trailer Show*

If you could have one superpower, what would it be? If you’re like most dealers, it would be the ability to stop time, and have more of it. Regardless of what happens, there never seems to be enough time in a dealership.

During this session, Sara Hey from Bob Clements International, will walk through habit from her new book, “You’re the Problem (and the Solution!)” on how you can move from being a reactive manager of your time in each department to a proactive manager of your time. She will also share about the one-hour challenge and give you specific and applicable ways to regain control of your service, parts and sales departments.  

About Sara Hey
Sara has never met a Diet Coke or a stage she didn’t like. Sara’s journey working with dealerships started when she was young by provided child labor packing VHS training tapes for dealers across the country. In college, she studied psychology, which has been a huge benefit working in her family’s business as well as with family owned dealerships over the last 10+ years.  Now, Sara spends her time speaking at conferences around the world and working with both manufacturers and dealers to achieve success.  

Protect One of Your Most Important Assets – Employees. Providing Employee Benefits to Attract and Retain Empl0yees CLICK HERE TO VIEW

Presented by Chris Bernardine, enhancedCareMD 

As an employer attracting and retaining employees is crucial to a successful business. In our session we will be discussing how providing a comprehensive benefits package for employees will increase retention and provide an advantage in recruiting new employees. We will also provide insight on types of benefits and as well as how to provide a cost-effective solution. Lastly we will share ideas on how to implement and communicate without having to be expert and let you focus on running your business.

About Chris Bernardine
Christopher Bernardine Sr. WBC is the current Chief Enrollment officer of Meridio a Benefit communication, software and enrollment company that specializes in working with Associations, Insurance agencies, consultants as well as carriers. Chris oversees the operations and enrollment of the organization.

Driving Profit Through Efficiencies CLICK HERE TO VIEW

Presented by Rachel Osborn and Josh Slabaugh, Trailer Central

See how streamlining your dealership tools, methods and resources can drive profitability by utilizing a central system that allows for increased management power and insights to efficiencies that further drive dealer success. Join Rachel Osborn and Josh Slabaugh to explore how you can leverage functionality and boost profitability in all business aspects, including inventory management, sales, marketing and communications tactics.